Hi-Tech Apparel Acquisition news – London-based Unmade has been Acquired by Hi-Tech Apparel

Founded in 2014 by Hal Watts, Kirsty Emery-Laws and Ben Alun-Jones, the award-winning tech company had raised a combined £15 million from Octopus Ventures, Felix Capital, MMC Ventures, Local Globe, Connect Ventures, Backed VC, Carmen Busquets, and C4 Ventures.

Decathlon, the world’s largest sportswear retailer, will remain a shareholder following the deal, with Unmade retaining the autonomy to work with any brand or manufacturer. The deal, valuing the company at 10x revenue, offers Hi-Tech Apparel, the Thailand-based conglomerate and supplier to some of the world’s biggest sports brands, a huge opportunity to build a digital-first, globally distributed manufacturing model to meet customer demand.

Unmade’s UK-based team, led by CEO Hal Watts and COO Simon Rea, will remain with the business to further develop the industry’s leading digital solution for personalised and customised apparel, boosted by a significant cash injection to propel growth with a series of new hires.

The deal builds on two years of partnership between Unmade and Hi-Tech during which they have successfully delivered custom apparel to teams all the way from amateur clubs to professional athletes and everything in between.

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The acquisition will combine Hi-Tech’s manufacturing and logistics expertise with Unmade’s technologies to create a market leading solution for brands and retailers looking for a better approach to teamwear and customisation. Unmade’s team will also have access to Hi-Tech Apparel’s significant resources, expertise and customer base.

More than 30 years’ old and with 14,000 employees across Thailand, Cambodia, Vietnam, Laos, while expanding its manufacturing capability in Egypt, Hi-Tech Apparel generates over $300m in annual sales and shares Unmade’s vision to automate the manufacturing process.

Unmade’s technology enables brands to turn designs into manufacturing ready data, lowering minimum order quantities, reducing waste, and boosting manufacturers’ responsiveness. For brands, this on-demand apparel approach increases flexibility and helps them meet Sustainable Development Goals and corporate social responsibility targets.

Wason Vitanakorn, CEO of Hi-Tech Apparel said "Unmade perfectly aligns with Hi-Tech Apparel’s mission to build the digital infrastructure needed to achieve manufacturing distribution across multiple geographies in a demand-driven industry. We have worked closely with the hugely talented Unmade team for a number of years and believe in their ability to build on what is already industry-leading software to give our customers the responsiveness they demand."

Hal Watts, co-founder and CEO of Unmade said, "This marks a huge milestone for Unmade and gives us a unique opportunity to implement our technology on a much bigger scale. It was clear from our first meeting that Hi-Tech’s vision for a digital, demand driven supply chain solution was very aligned with our own.
We’re extremely proud of the business and grateful to the team who built it over the last decade, in particular Ursula Davies, Simon Rea, and the founders who started out with me, pushing the apparel industry to work in a more on-demand and sustainable way."

About Unmade

Unmade is a software company based in London that provides the world’s leading apparel and sportswear brands with the digital infrastructure needed to realise the full potential of their products, unlock market opportunity and connect demand directly to production.

Unmade’s platform, UnmadeOS, uses patented automation and visualisation technologies to enable brands to be demand driven, delivering customisation, teamwear and small batch production at scale. UnmadeOS dramatically increases product variety and speed to market whilst reducing operational overheads, inventory and waste.

About Hi-Tech Apparel

Hi-Tech Apparel is a global leader in garment manufacturing, headquartered in Bangkok, Thailand. The group operates 13 manufacturing facilities with over 14,000 team members across facilities in Thailand, Cambodia, Vietnam, Laos, and soon Egypt too. Hi-Tech are proud to serve some of the world’s most recognisable brands and are recognised for outstanding levels of craftsmanship and service.