[Funding alert] London-based Startup Unitary Secures $15 million Series A Round Funding
Oct 3, 2023 | By Team SR

Unitary, a firm based in London that specializes in the moderation of visual data, has raised $15 million in a Series A raising money round. Creandum of Stockholm lead the startup's Series A investment, which included additional financiers Paladin Group Capital and Plural.
The funding coincides with Unitary growing into more than one language, expanding the staff to 53 members, and tripling the daily films it classifies to 6 million.
Contextual AI is utilized by the corporation to automate filtering of content and keep out bad actors, such as NSFW content.
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Unitary co-founder and CEO Sasha Haco said: "Our vision is for ethical, empathetic AI to enhance how visual content is experienced online. We’ve always focused on how we might be able to use AI to ensure a safer online experience, and keep up with the pace of internet content. This funding enables us to stay at the forefront of video understanding research and fulfil our mission of making the internet better."/
James Thewlis and Sasha Haco developed Unitary in 2019. Haco, a mathematician who earned her doctorate at Cambridge and cooperated with Steven Hawking on the black hole information problem. About Unitary
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At an Entrepreneur Initial accelerator program, Thewlis, a computer vision specialist who worked previously with Facebook AI Research, was presented. Unitary says that their product can'read' the context of generated by users films by utilizing the ever-expanding capability of AI.
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In other words, the device can distinguish among video of a white nationalist rally in Charlottesville, Virginia, and video used in a documentary to highlight the risks associated with such actions. without any human involvement.
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