UK Startup Marloo Raises $10M Seed Round Led By Blackbird Ventures

The company is building tools that automate administrative tasks such as note-taking, documentation, and compliance, allowing advisers to focus more on clients and delivering advice.

Financial advice remains difficult to scale with existing tools often failing to match real-world workflows and creating heavy administrative burdens. Marloo addresses this by offering an AI-driven platform developed with input from industry professionals including team members with advisory experience.

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In addition to reducing manual work, the platform identifies opportunities over time by analysing broader data context. The new funding will support expansion in the UK and Australia, entry into the US market, and the development of a broader product suite aimed at becoming a core operating system for advisory firms.

Commenting on the development, Hardy Michel and Shakeel Lala, co-founders at Marloo, said it represents a significant shift for financial advice, enabling advisers to better leverage their time, expertise and client relationships:

For too long, the tools available to advisers have been unworthy of that responsibility. Marloo changes that. It does work that was never possible before. Every adviser deserves this, and every client deserves an adviser who has it.

About Marloo

Founded in 2025 Marloo is an AI platform for financial advisers that handles documentation, compliance, and client context. It streamlines administrative work and maintains continuity across conversations, allowing advisers to focus on delivering better advice, building stronger relationships and providing more personalised support to their clients.