UK Foodtech Win-Win Secures £3M In Series A Round

The new funds will help grow its team, launch new product lines, and expand across Europe.

Founded in 2021 Win-Win is building a more sustainable food system—starting with chocolate that’s better for the planet and people.

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By using natural, easily available ingredients, Win-Win offers chocolate alternatives that taste great while being eco-friendly and ethically sourced.

Mark Golder, CEO of Win-Win, explains: We all love chocolate, but the way it’s currently produced isn’t sustainable. Climate change is leading to reduced yields, causing spiralling prices and supply-chain uncertainty. As consumers, we’re already seeing the impact of this in the form of rising prices and shrinkflation, and the cacao industry continues to be troubled by issues relating to deforestation. The industry is at an inflection point and needs alternative solutions that are stable and more environmentally and socially sustainable.

The team at Win-Win has developed patented breakthrough technology to deliver a cocoa-free alternative to chocolate that doesn’t compromise on appearance, taste or usage. We now have an incredible portfolio of chocolate alternative products, and this investment will help us to give manufacturers, food service providers and other businesses that use chocolate a delicious alternative that is better for both the planet and its people.

Win-Win makes award-winning chocolate alternatives without using cocoa. Instead, they use sustainable, affordable ingredients like rice and carob.

They’ve reinvented fermentation to create the same chocolate taste and texture, while still using classic techniques like roasting, grinding, and tempering.

Their products use up to 80% less water and emit 82% fewer CO2e emissions, and are made at scale in the UK.

Win-Win’s chocolate alternatives look, melt, snap, and taste like real chocolate—perfect for pastries, cakes, cookies, desserts, and more.

It’s a ‘Win-Win’ for people and the planet—great for both businesses and consumers.

We’re delighted to conclude this funding round, which provides us with extra resources to continue on our mission and deliver a sustainable and affordable alternative to chocolate. We’re grateful that industry specialists such as Oetker recognise the need and opportunity, and have chosen Win-Win for their investment, adds Golder.

The round drew backing from investors including Oetker Collection, Foodlabs, Mustard Seed Maze, Gota Ventures, Paulig, and Kapital.

Sven Wiszniewski, Oetker Collection KG said: We’re big believers in the transformative potential of Win-Win. Their approach to reimagining ingredients like chocolate is not only groundbreaking from a scientific perspective but also incredibly timely given the environmental and ethical challenges facing the industry. We’re proud to support a team that’s combining world-class innovation with real world impact and we look forward to backing their growth across the UK and Europe.

Win-Win has partnered with Martin Braun Backmittel und Essenzen KG, part of the Martin Braun Group, to expand distribution in the DACH region. It marks the Group’s first cocoa-free chocolate alternative. Customers will now have access to two award-winning products: Win-Win vegan ‘M.lk’ and Win-Win dark.

About Win-Win

Win-Win is transforming abundant plants like cereals and legumes into sustainable, cocoa-free chocolate alternatives. With no compromise on taste or innovation, the brand puts people, planet, and flavour first—challenging an industry marked by high emissions and child labour with a better, ethical solution for producers and consumers alike.