Funding

UK-based yetipay Secures £3.5M To Growth Its Payments Platform

Jul 18, 2025 | By Kailee Rainse

UK-based payments startup yetipay has raised £3.5 million to fuel its growth.

SUMMARY

  • UK-based payments startup yetipay has raised £3.5 million to fuel its growth.

Founded in 2017 by CEO Oliver Pugh, yetipay offers fast, affordable payment terminals and processing solutions for businesses in hospitality, retail, and services. The platform makes payments easier for customers and more efficient for businesses.

yetipay has now raised over £6 million in total funding and operates in the UK, Italy, and Spain, with plans to expand into the US, Australia, and New Zealand.

The latest round includes a £1.75 million debt facility from Berlin-based fintech re:cap—making yetipay the first UK company to tap into re:cap’s new €125M credit pool with HSBC Innovation Banking and Avellinia Capital.

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An additional £1.7 million in equity comes from top angel investors like Paul Statham (Condeco), Mark Blandford, Ben Whitaker (Masabi), Lloyd Amsdon (Watchfinder), Christian Riener (PCP Capital), and Simon Squibb (HelpBnk).

“We focused on raising the minimum amount required and selecting investors that bring valuable deep payments industry experience, combined with innovative non-dilutive funding from re:cap,” said *Oliver Pugh, Founder of yetipay.

“We are in a David vs Goliath battle with our larger competitors, where their massive OPEX commitments present a significant opportunity for our nimble, innovative and customer-centric approach.

We’ve stayed lean, raised capital in a sustainable non-dilutive way, and delivered products that offer real benefits – there’s more to come in 2025.”

“We’re thrilled to back yetipay as our first customer in the UK,” says Christian Luecke, Chief Commercial Officer at re:cap.

“Their ability to generate significant traction with a lean, focused team – while delivering a very sticky product to a clearly defined market – makes them an exceptional partner and an exciting company to work with.”

The funds will help yetipay expand its all-in-one payments platform and launch new products for its growing customer base in hospitality and retail—including brands like Brewdog, Pho, Grasso Soho, Kütchenhaus, and Zenith.

About yetipay

yetipay offers fast, reliable, and easy-to-use payment solutions designed to simplify transactions for businesses. With flexible tools and dependable support, the platform ensures smooth payments, allowing companies to focus on what they do best—serving customers and growing their business.

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