tiun funding news – Zurich-based tiun has Secured €2.5 Million in Pre-Seed Funding

The money will help tiun work towards becoming the top choice for online media payments in Europe, particularly for younger audiences.

tiun Co-founder Nikolaos Christoforakos explains, “There’s a clear disconnect between the modern way we expect to consume media and how media is bought and paid for today. The subscription model was invented to bring convenience to consumers, preventing them from having to pay for every item they wanted to consume. This worked too for the media providers, who got consumer loyalty in return – so the model grew exponentially. That same experience can in today’s world often be a hindrance for a young user to convert and become a loyal customer. tiun intends to build that bridge by working closely with media businesses, in a way which will significantly benefit both consumers and media businesses.”

Tiun was founded in early 2023 by Nikolaos Christoforakos, Christian Heiduschke, and Sandro Zweig. Frustrated with paywalls, they wanted to create a simpler, more user-friendly way to charge for media without asking users for personal data repeatedly.

Tiun believes that the old process of registering and subscribing is no longer convenient for young users. They aim to offer media companies easy solutions for a new way of authentication and payment, improving the user experience and helping boost customer engagement and spending.

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The tiun team sees great potential for their solution in various types of media, including news, streaming, and gaming. They’ve already partnered with over 50 media companies across Central Europe.

Tiun's system tracks user activity and ends the session if there's no movement after a certain time, helping prevent overspending. To encourage adoption, tiun limits how much media providers can charge users to 20% of the cost of a monthly subscription.

Once this limit is reached, the rest of the month is free. The platform also collects data and insights that can help media companies improve their content and keep users engaged.

Tiun enters the market at a tough time for the news media industry, where a lack of revenue has led to many layoffs. The Press Gazette reports that 2,500 media jobs have been cut in the US and UK this year.

Pascal Mathis, Partner at Founderful, says, “The internet has become the dominant way by which people consume media. Be it television, printed media, the radio, or physical CDs, one by one the internet has triumphed by facilitating a smoother, simplified user experience. The one area online media has failed to address, however is effective monetization, deterring users with inconvenient and fragmented methods. Tiun removes these hurdles, creating seamless connections between consumers and providers. We’re thrilled to support the team in solving this challenge at such an early stage.”

Bertie Highmore, Head of Investments at Blue Wire Capital says, “The tiun team have extensive experience in – and demonstrated ability for – building, launching and scaling digital platforms. Strong appetite has already been shown for their product, which solves one of the biggest emerging issues in online media. We’re excited to be on board, and are looking forward to what will be a huge next twelve months for them.”

About Tiun

Tiun started with a simple idea: to let the next generation connect their mobile wallets to any app and pay for what they use. We are creating a new standard that allows wallets and apps to work together, using a simple solution that businesses can easily integrate.