Tandem: The AI Assistant Transforming How We Experience Software

That's the problem Christophe Barre, along with his co-founders at Tandem, set out to solve.

They weren't building yet another help bot or tutorial. They were building a teammate inside your product—an AI-powered assistant that doesn't just explain what to do but it does it with you. Whether it's setting up an account, filling out a form, or configuring complex workflows, Tandem takes action, inside the app, in real time.

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The Onboarding Problem No One Solved—Until Now

Launched out of Hexa, the Paris-based startup studio behind companies like Front, Spendesk, Aircall, and Swan, Tandem was born from a simple belief:
Users shouldn’t have to learn a product before they can use it.

With Tandem, users are never left guessing. A simple "Do it with AI" button appears right when friction hits. Behind the scenes, Tandem's in-app agent understands both the product and the user’s intent—acting immediately to complete the task or guide them through it.

It’s not about more tutorials or walkthroughs, it’s about helping people move forward in the moment they’re stuck. Tandem turns that blocker into momentum.

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Bridging the Gap Between Users and Features

The way people use software has changed—but the way software supports them hasn't. Users expect speed, clarity, and outcomes—not a maze of menus or long tutorials. Today, 64% of new users never fully activate, and companies end up spending 5–8% of their revenue on customer support just to help users understand features that should've felt intuitive.

Tandem steps into that gap. It doesn't just nudge users in the right direction—it walks the path with them. This is a necessity in today's product-led growth world, where activation is everything and first impressions decide long-term engagement.

In a time when attention spans are short and user patience is even shorter, Tandem delivers what users really want: results without the struggle.

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The Magic Behind Higher Activation and Happier Users

Tandem is becoming the secret weapon behind smoother, smarter user journeys. Drop-offs are shrinking. Activations are rising. And support teams are finally catching a breather.

“Using Tandem is like adding a little magic to the product". It cuts through confusion and lets users hit the ground running. They find value faster—and we see the difference where it matters: fewer support tickets and more engaged users.”

It’s not just software that’s improving—it’s the experience, the momentum, the trust. And once teams taste that impact, there’s no going back.

The results speak for themselves: users are sticking around, doing more, and getting what they came for, without needing to open a help centre or wait for human support.

Goodbye Instructions. Hello Intuition.

Tandem isn’t just reacting to friction—it’s learning from it. Over time, its AI agents get smarter, understanding patterns in user behavior, product journeys, and common stumbling blocks. The vision is to anticipate the problems, creating software that adapts and evolves alongside its users.

This future is already starting to take shape inside the apps we use every day. And at the center of it is Tandem—a quiet yet powerful shift in how humans and software work together.

In that future, no user feels stuck. No feature goes unnoticed. And no one has to “figure it out” alone.

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Momentum Meets Mission: What’s on the Horizon

With momentum building, Tandem is preparing for its next big leap: setting up a U.S. headquarters in San Francisco. As AI continues to reshape how people interact with technology, Tandem is at the forefront—offering smarter tools and smarter experiences.

This is about helping people feel confident, empowered, and capable the moment they open an app. Tandem’s goal is simple but ambitious:
To transform everyday users into confident pros—through seamless actions and real results.

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