Synamedia Appoints Dr. Tzvi Gerstl as Chief Executive Officer

Paul Segre, who has been the company's CEO for the past six years, will now become Executive Chairman. In his new role, he will continue to provide strategic guidance and support Synamedia's long-term growth plans.

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Dr. Tzvi Gerstl's appointment comes after Synamedia completed the sale of its Video Network business. The company is now focusing more on helping media companies and operators attract, engage, and earn more from their audiences through better video services.

Dr. Gerstl has played an important role in shaping Synamedia's strategy and leading its next stage of growth. He has helped improve innovation, business execution, and customer results.

Under his leadership, Synamedia has won new customers, including BFBS, MTN, Mileto, Partner Communications, and YES. The company also launched GO Shorts and its award-winning Senza Ignite platform.

We have spent the last several years transforming Synamedia, strengthening our portfolio and positioning the company around a clear strategy focused on our customers and the future of video," said Paul Segre, Executive Chairman of Synamedia. "With the simplification of our business model and strong momentum across the company, now is the right time to transition leadership to the person best positioned to accelerate our growth.

"Tzvi understands our customers because he spends time with them, our technology because he's helped shape it, and our business because he has been instrumental in its success," continued Segre. "The Board and I are confident there is no better person to lead Synamedia into its next chapter. I look forward to continuing to support Tzvi and the leadership team as Executive Chairman."

"The media industry is navigating profound change as audiences increasingly expect video experiences that are personalised, mobile, and available everywhere," said Gerstl. "At the same time, operators and media companies need to grow audiences, create new revenue streams, and reduce complexity. That is exactly where Synamedia can make a real difference.

"The future of video will be shaped by those who can attract audiences, monetise effectively, and simplify operations. Synamedia brings together streaming, advertising, monetisation, security, and audience engagement to help customers achieve those outcomes. I am proud to lead one of the most talented teams in the industry and excited about the value we can create with our customers and partners as we enter Synamedia's next chapter."

Synamedia is a UK-based technology company that helps telecom operators and media companies create, deliver, and earn revenue from video services across mobile devices and large screens.

The company provides integrated platforms, cloud-based solutions, and technical expertise to help its customers grow their audience, increase engagement, and speed up their digital transformation.