Symphony Commerce funding news – UK-based Symphony Commerce Secures €2.4 Million in Funding

The funding came from NPIF II – Mercia Equity Finance (managed by Mercia Ventures), Mercia’s EIS funds, the Greater Manchester Combined Authority (GMCA), and private investors.

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With this investment, the company is rebranding as Symphony Commerce and introducing new features to strengthen its focus on the B2B enterprise market.

Kevin Jones, Founder and Chief Technology Officer of Symphony Commerce, said: “With Symphony Commerce, we’re empowering our clients to outpace their competition with agility and precision, ensuring they remain leaders in their industries. This investment allows us to scale faster, expand our team and deliver a superior customer experience.”

With this funding round, Symphony Commerce has now raised a total of €7.2 million. The investment will help the company grow in the global B2B market and improve its platform with new features and integrations.

Symphony’s platform helps wholesalers, distributors, and manufacturers build customized e-commerce sites, customer portals, and product catalogs.

It is designed to handle complex B2B needs, such as flexible pricing, tailored discounts, and personalized experiences. The platform also integrates with top ERP, finance, and marketing software to streamline business operations. Mercia Ventures and the Northern Powerhouse Investment Fund first backed the company in 2023.

The Northern Powerhouse Investment Fund II aims to boost economic growth by supporting innovation and creating opportunities for businesses in the North of England.

It provides early-stage funding to small businesses that may struggle to secure investment, helping to increase financial support and remove barriers to growth.

Robert Hornby of Mercia Ventures added: “Symphony Commerce solves a number of complex challenges for B2B companies that other platforms are unable to deal with. As a result it is rapidly building its customer base in the B2B sector and has the potential to become a leader in its field. With a new brand and fresh investment, we believe the right foundations are in place to help the business pursue this goal.”

About Symphony Commerce

Symphony Commerce, formerly Shopblocks, provides advanced digital commerce solutions for global B2B businesses and is trusted by over 2,000 customers, including Toshiba, Daisy Telecom, and Tower Housewares.