Swedish Startup Ivy Interactive Secures €917K In Pre Seed Round
Jun 3, 2025 | By Kailee Rainse

Stockholm-based Ivy Interactive has raised €917k in a pre-seed round led by Luminar Ventures. The funding will help developers build tools faster and keep them easy to maintain over time.
SUMMARY
- Stockholm-based Ivy Interactive has raised €917k in a pre-seed round led by Luminar Ventures. The funding will help developers build tools faster and keep them easy to maintain over time.
“Ivy tackles the AI anxiety that many companies and tech departments are grappling with, about how to leverage AI to become more efficient and empower employees. With Ivy, a skilled developer can become significantly more effective and lead the AI revolution within their organisation. It’s not a no-code product meant to replace developers but one that creates synergies,” says Niels Bosma, Co-founder and CEO of Ivy Interactive.
Ivy is developing an AI-powered platform that helps developers quickly build custom internal tools like CRMs and CMSs—apps that often get delayed due to limited time or resources.
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Their promise is clear: let developers build key business tools in hours or days instead of months, using AI to speed things up without replacing human input.
The platform generates production-ready code that fits seamlessly into a company’s systems, cutting out the need for slow in-house builds or pricey third-party tools.
The €917k pre-seed funding will fuel Ivy’s product development and team growth ahead of its public launch this summer. Early users are already testing the platform, and hiring is set to ramp up soon.
“Ivy impresses not only with its technology but, above all, with Niels and Renco’s experience as serial entrepreneurs. Their vision to automate internal systems with AI is bold and innovative. Ivy enables rapid development and smart customisation of back-office solutions, boosting efficiency and unleashing developers’ potential. We strongly believe in the team and are proud to be on board from the start,” says Jacob Key at Luminar Ventures.
Ivy is part of a growing group of AI-driven startups in Stockholm working to change how software teams operate—especially in big or fast-paced companies where internal tools often get overlooked.
About Ivy Interactive
Founded in 2025 by Niels Bosma (formerly of Offerta and Tessin) and Renco Smeding (founder of 21-Draw), Ivy Interactive brings together strong tech and business experience. The duo has worked together for years and share a mission: helping developers build faster through smart automation.