Sweden-Based Funnel Secures $80M Debt Facility From HSBC Innovation Banking And Hercules Capital

The deal combines a revolving credit facility from HSBC Innovation Banking with a junior term loan from Hercules Capital uniting two lenders that specialize in backing growth-stage technology companies.

Founded in 2014 by Fredrik Skantze and Per Made, Funnel offers a marketing intelligence platform used by global brands like Adidas and Sony, as well as leading marketing agencies such as Publicis and Havas.

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The platform helps organizations collect, organize, visualize, and analyze data from over 600 marketing platforms.

As part of its shift toward an AI-first platform, Funnel is building advanced agentic measurement capabilities.

The company recently introduced Data Chat, a conversational analytics feature that lets users interact with marketing data using natural language.

Commenting on the funding Funnel CEO Fredrik Skantze said the facility reflects the company’s financial maturity and will help accelerate AI development and expand analytics capabilities for marketers.

The new facility refinances Funnel’s previous $58 million debt and provides additional capital to support product development, international expansion, progress toward profitability and operational efficiency as the platform scales.

About Funnel

Funnel is a global marketing intelligence platform that helps thousands of marketers at brands like Havas Media, Home Depot and Publicis organize, analyze, and visualize their data. By transforming complex marketing information into actionable insights, Funnel empowers businesses to make smarter decisions and drive growth across campaigns and channels.