Stockholm-based Netigate Acquires Mopinion

The acquisition unites Netigate’s proven experience management platform, trusted by top organisations such as Spotify, Lufthansa, and DB Schenker, with Mopinion’s real-time digital feedback solution, used by companies including Air France-KLM, Vodafone, and Allianz.

Founded by Udesh Jadnanansing and Kees Wolters, Mopinion is a European feedback software provider for web, mobile apps and email campaigns. Its platform enables organisations to extract actionable insights to enhance the digital experience.

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“By joining forces with Mopinion, we are answering the clear demand for consolidation of capabilities in the European experience management market, to support customers even further,” says Maria Börjesson, CEO of Netigate. “Our customers are asking for one unified platform that brings together feedback from various sources, including digital feedback, employee experience, advanced analytics, and actionable insights. This acquisition delivers exactly that.”

Mopinion serves digital teams at companies including KLM, Ahold, Vodafone, Calvin Klein, Allianz, Scania, ENGIE, and many others.

Led by CEO Maria Börjesson, Netigate is a European experience management platform that helps companies collect, analyze and act on customer and employee feedback using agentic AI. By leveraging AI-driven insights and automation, Netigate enables businesses to boost engagement, enhance retention, and make data-driven decisions that fuel growth.

“By uniting Mopinion’s solutions with Netigate’s, we’ll capture richer signals, surface AI-driven insights, and accelerate outcomes,” says Udesh Jadnanansing, founder at Mopinion. Co-founder Kees Wolters continues: “This is a powerful step forward, as we’ll create the European answer to fragmented global solutions. We’re combining Mopinion’s strength in digital experience with Netigate’s deep expertise in analytics and enterprise feedback management.”

About Mopinion

Founded in 2013, Mopinion offers the leading feedback software for web, app, and email, helping businesses uncover why users behave as they do. Trusted by over 250 enterprises, including Air France-KLM, Bol.com, Colgate-Palmolive, and TomTom, Mopinion empowers digital teams to optimize experiences and capture actionable customer insights.

About Netigate

Founded in 2005 in Stockholm, Netigate is an AI-powered experience management platform that turns customer and employee feedback into actionable insights. Trusted by over 1,500 brands, including Spotify, DB Schenker, and Vodafone, Netigate helps businesses make smarter decisions, drive growth, and optimize experiences across Europe.