Startup Insight

Startup Leveraging AR/ VR Technology

Dec 4, 2024 | By Kailee Rainse

Startup Leveraging AR/ VR Technology

AR and VR technologies are revolutionizing the way consumers and businesses engage with digital content. Tech startups are creating immersive and interactive experiences to appeal to consumers globally.

These technologies are increasingly being adopted across various industries. The entertainment, training, education and manufacturing industries are adopting AR and VR rapidly. In this article, we will explore the Startup Leveraging AR/ VR Technology Germany that are transforming the digital landscape once and for all.

Here is a list of Startup Leveraging AR/ VR Technology

HRS Group

HRS Group is a global tech company. The company offers a range of services like a hotel portal that ranks among the top three booking platforms in Europe. It provides fast and easy hotel reservations.

Additionally, HRS offers a travel management platform that connects large companies, such as Fortune 500 firms, with accommodations and workspaces worldwide. It also provides software-as-a-service solutions for the hotel, restaurant, café (HoReCa) and retail industries which makes it a leader in business travel and hotel booking technology.

Digitalessence

Digital Essence GmbH is a privately owned think tank and innovation company. It focuses on developing disruptive technologies and preparing them for the market.

Goodly Innovations

Goodly Innovations is a Munich-based software startup that specializes in augmented reality (AR) solutions for life science companies, particularly in the pharmaceutical and biopharmaceutical industries.

Their main product, the OptiworX platform is a collaborative tool that uses AR to improve complex manual processes. OptiworX helps minimize human error, ensure regulatory compliance, enhance operational safety, boost machine productivity by up to 50% and train new employees up to 90% faster.

UpVisit

UpVisit is a platform that enables locations to create interactive experiences for visitors on their smartphones. It offers features like audio guides, interactive images, games and indoor navigation. The platform also provides digital experiences to engage visitors and encourage repeat visits.

It centralizes services like ticket purchases and offers low-cost, easy-to-create digital experiences. UpVisit helps users in discovering places through search and filter options. Its personal recommendations suggest routes based on interests. It also allows visitors to save locations to a watch list for future visits. UpVisit's mission is to enhance places by combining digital and real-world experiences.

Rooom

Rooom is a fast-growing tech start-up. It offers a web-based platform for creating, managing and sharing virtual experiences. Users can create immersive content without coding skills by using the platform's content management system. The experiences can be delivered in 3D, augmented reality (AR) or virtual reality (VR). They are compatible with all devices.

Rooom is used for marketing, sales, education, collaboration, events and entertainment. The platform features 3D and AR technologies, avatars, NFTs and Web3 solutions. It also includes an in-house scanning solution to create 3D models of objects and allows for virtual product tests and interactive experiences. Rooom's event technology supports virtual or hybrid events like live presentations and product showcases.

HOLOGATE

HOLOGATE is a global leader in extended reality (XR) solutions. It specializes in training, simulation and entertainment. The company provides turnkey XR systems that include software, immersive content and specialized hardware. HOLOGATE serves various industries like the military and police.

The company also serves entertainment venues with award-winning attractions. HOLOGATE's customized solutions ensure top performance and flexibility. The company is leading the way in XR innovation and accessibility.

Photon

Photon is a leading multiplayer service provider. It enables developers to build and launch games across platforms. It offers features like high-end networking, lag compensation, cheat protection, secure voice and text chat and low-latency communications. Developers can use the Photon SDK to add multiplayer capabilities to their games and host them on the Photon Cloud or their own servers.

Photon matches players to shared game sessions and supports real-time messaging. It provides free support with online resources, tutorials and samples. Photon Fusion offers a managed cloud environment with priority support and dedicated servers for multiple titles. Proton is trusted by over 800,000 developers and 2 billion active players. The company is recognized for making it easy to launch high-quality multiplayer games with Unity.

Inne

Inne is a biotech startup based in Berlin. The company helps women track their fertility and overall health. Their mission is to empower women to understand their bodies and make informed decisions about their fertility. Inne's product is a minilab that analyzes saliva samples to measure progesterone levels which provides insights into a woman's menstrual cycle.

The minilab predicts and confirms ovulation, tracks progesterone trends and helps women learn more about their fertility and symptoms. Users take a saliva sample and the Inne Reader sends the results to the Inne app via Bluetooth or Wi-Fi for analysis. The minilab is intended for women over 18. It is not recommended for those breastfeeding or using hormonal contraception.

Threedy

Threedy offers instant3Dhub. It is an infrastructure solution that helps companies to meet the growing demand for accessible 3D data in interactive applications. It allows industrial 3D data to be directly referenced from existing systems like PLM, without the need for prior preparation and can be linked with other business information.

This allows for scalable, web-based applications across a product's entire life cycle, from engineering to after-sales, without any client-side installation. Instant3Dhub unlocks new opportunities for customers to fully leverage the value of their 3D data in various use cases.

OQmented

OQmented specialises in ultra-compact, MEMS-based laser beam scanning projection systems for Augmented Reality (AR) devices and automotive applications. They develop advanced 3D sensing solutions for both mobile and stationary uses. Their products combine MEMS mirrors with proprietary electronics and software to offer high-performance, lightweight and durable AR glasses.

OQmented’s technology includes a vacuum encapsulation for environmental protection which ensures long-lasting reliability. Their customers include companies in technology, automotive and optics, who use OQmented’s solutions for AR, robotics and 3D camera applications.

Holoride

Holoride is a company that enhances in-car entertainment by combining virtual reality (VR) with real-time vehicle data. It synchronizes the car's movement with virtual content to create an immersive and comfortable experience which helps to reduce motion sickness.

The Holoride app allows passengers to play VR games, stream videos and enjoy well-being experiences. Holoride is designed for backseat passengers, with seat compatibility depending on the car model. The company aims to revolutionize how we entertain ourselves while travelling.

Living Brain

Living Brain is a medtech company based in Heidelberg, Germany. The company is focused on developing rehabilitation solutions that combine psychology, neuroscience, daily living activities and virtual reality. They are creating a new therapy method that can be used anytime and anywhere with a focus on everyday life training.

Brain aims to make rehabilitation accessible and effective in patients' daily routines by integrating psychological learning strategies, therapy science and VR, Living. Patients can use it sitting, standing, using one hand or even while in a hospital bed.

Hololight

Hololight provides XR software, infrastructure and streaming technology to visualize and work with industrial 3D data at scale. Hololight is revolutionizing the way companies engage with 3D content and expanding the use of XR.

The company brings together passionate developers and experienced business experts which makes it a global leader in AR/VR technology.

AUCTA 3D

AUCTA 3D is a platform that enables users to create interactive 3D sessions for maintenance, repairs and customer service. Users can create 3D sessions from CAD data to guide employees through processes, reducing mistakes and improving customer satisfaction.

The AUCTA 3D-LAB allows users to upload CAD data, create and optimize 3D sessions and send instructions to their team. For faster results, AUCTA offers an express service called AUCTA 48h. The platform also supports virtual training by recreating physical processes. It also uses 3D content in flexible production and work environments. AUCTA 3D sessions help guide employees through complex steps which makes them easier to understand.

Meshcapade

Meshcapade is a company focused on creating human foundation agents that can see, understand and interact like real people. Meshcapade is building a new market category for 3D human understanding in gaming, sports and AI.

The company uses computer vision, graphics and large models to develop digital humans that interact in 3D. Their mission is to create foundation models that enable digital humans to behave and interact just like real people. It helps in driving innovation in both academia and industry.

RapidPipeline

RapidPipeline was created by DGG (Darmstadt Graphics Group GmbH). The company is a deep tech startup. It specialises in 3D pipeline automation. Their mission is to bridge the gap between the real and virtual worlds by making 3D models as easy to handle as 2D images.

The platform is the world leader in automated 3D data processing. It is used by innovators on over 4 million assets. RapidPipeline is committed to open 3D standards like glTF, USD and MaterialX and actively contributes to their development.

CUREOSITY

CUREOSITY is a medtech company based in Düsseldorf, Germany. The company is focused on revolutionizing rehabilitation through Virtual Reality therapy. Their system, CUREO® is used in leading rehabilitation institutions worldwide to treat motor-sensory and cognitive impairments.

CUREO® offers evidence-based therapeutic success, boosts patient motivation and eases the workload of medical staff. It provides a wide range of applications and is easy to use. The company collaborates with scientists, doctors and therapists to continuously improve CUREO® for both patients and healthcare providers. The company is aiming to make therapy more effective and efficient.

Presize.ai

Presize.ai is a fashion technology startup based in Munich. It uses smartphone videos to provide clothing size recommendations for online shoppers. Users record a video of themselves turning around on Presize and the platform creates a 3D model to recommend the best size.

Presize.ai helps online shops reduce returns, improve purchase decisions and increase sales conversion. Presize.ai uses a patented AI algorithm and deep learning to extract body measurements which aim to deliver perfectly sized clothing for both shoppers and retailers.

VISPA

VISPA is a virtual collaboration solution that allows companies to experience the metaverse. It offers a new way for remote and international teams to collaborate.

It provides modular, virtual rooms equipped with all the tools necessary for successful projects which enhance efficiency, networking and fun. VISPA offers opportunities for work, gaming and socializing.

RAMROD

RAMROD XR develops and manufactures solutions with an integrated software platform to enhance decision-making and capabilities, making complex tasks achievable with minimal risk, effort and cost.

RAMROD is part of SPINS (Special Instructions), which includes Flashcode, Code of the Week and SARNEG (Search and Rescue Numerical Encryption Group). These systems ensure secure authentication between Blue Forces during operations like Ground Assisted Air Interdiction (GAAI) and Search and Rescue (SAR) missions.

Conclusion

The future of AR and VR technologies looks incredibly promising. The market of AR and VR is expected to grow significantly, from $30 billion in 2022 to over $520 billion by 2031. These technologies are expanding into new sectors like education, healthcare, retail and manufacturing. The technology is offering more immersive experiences in gaming and dining.

The integration of AI with AR and VR is making these technologies smarter and more efficient. As AR glasses become more affordable and powerful, they will play a key role in everyday life. In the next 20 years, AR eyewear may evolve to the point of being as seamlessly integrated as contact lenses or implants which will blend the physical and digital worlds.

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