Serpier Raises €1.4 Mn in Round from True Collective

The company will use the new investment to expand its AI-powered marketing platform, which helps e-commerce businesses improve their marketing, attract more customers, and increase sales.

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Serpier's first AI agent, Navi, helps businesses improve their online visibility from start to finish. It finds ways to boost a company's online presence, creates content, and publishes it automatically.

The company plans to add more features to Navi, including creating landing pages, running marketing campaigns, and automating more marketing tasks.

"We've proven that our platform can create visibility for e-commerce businesses across both Google and AI chatbots like ChatGPT. Now we want to let our own AI agent Navi take on more of the marketing work itself — analysis, content and advertising — so marketing teams can focus on steering the direction instead, said co-founder Søren Fuhr."

Serpier says it earned more than €2.5 million in revenue during its first financial year and became profitable.

The company will use the new funding to expand its platform into an AI-powered marketing workspace, where AI agents can handle and automate more marketing tasks for businesses.

Founded in 2024 by Steffen Sørensen, Simon Holm, Søren Fuhr and Thomas Grástein, Serpier helps online stores become more visible on both traditional search engines and AI chatbots like ChatGPT and Gemini. As more people use AI tools to search for products and get recommendations, Serpier helps businesses reach more potential customers.