Seat Unique funding news – London-based Seat Unique Secures £14.5 Million in Extended Series A Round Funding

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Leading athletes, such as Dame Jessica Ennis-Hill, John Terry, Matt Dawson, Ben Stokes, Sam Warburton, and Stuart Broad, among others, provided support for Nickleby Capital as it lead the round. With the money, the company hopes to improve its platform, enter new markets, and provide value to fans and rights holders alike.

Stuart Broad, former England Cricketer, said: “As someone who has experienced first-hand the incredible energy and connection that live events bring, I’m thrilled to support Seat Unique in their mission to connect fans with the best experiences. The booming experiential economy is all about creating unforgettable moments, and Seat Unique is leading the way by ensuring that fans can access these opportunities seamlessly. I’m excited to be part of this journey and to help bring more fans closer to the events they love.”

For British people, live music, eating, and travel rank highly. Seat Unique's unmatched access to the greatest live events puts it in a position to have a big effect in these areas. Its goal is to transform the live events and experience industries.

Robin Sherry, CEO and founder of Seat Unique, commented on the successful fundraising initiative: “We are thrilled to have secured this additional investment, which not only reflects the robust market demand for our platform, but also the trust our investors have in our strategic direction. The addition of such distinguished figures to our group of board advisors is a testament to the impact we are making in the industry. This funding will allow us to continue enhancing our offering, ensuring that fans have unparalleled access to the best live experiences.”

Richard Flint; Seat Unique Chairperson shared: “The experience economy is rapidly becoming the backbone of the music industry, as fans increasingly seek out not just live performances, but unforgettable, one-of-a-kind experiences. Given the significance of these occasions, fans want to be certain that they are buying from a trusted and transparent company that only uses genuine sources. We are delighted with the recent growth that Seat Unique has seen, and the knowledge, connections and resources that these new investors bring will help us take advantage of the huge opportunities ahead of us.”

Alastair Lukies CBE added: “Seat Unique is not just redefining premium ticketing; it is transforming the broader experiential industry. By bridging the gap between rights holders and fans, Seat Unique is creating a more connected and engaging environment where live experiences are more accessible, memorable, and secure. I’m proud to support a platform that is setting new standards for how fans engage with live events.”

About Seat Unique

Seat Unique was founded by Robin Sherry and offers an online marketplace where fans can purchase premium tickets and official hospitality packages for live events. Only authorized rights holders are able to sell tickets on the platform, providing a safe and open environment that guarantees fans' access to the events they love. Rights holders can maximize attendance thanks to the exclusive dynamic pricing software, and fans may buy original, assured inventory in a transparent and reliable manner.