Sara Davies Net Worth 2026: How the Dragons’ Den Star Built Her £37 Million Business Empire

As of 2026, Sara Davies' estimated net worth is around £37 million, according to figures reported by media outlets. However, she has not officially confirmed this amount. Most of her wealth comes from her business, TV appearances, investments, brand partnerships and books.

Her journey from a university student to a successful businesswoman has made her one of the UK's well-known female entrepreneurs.

Sara Davies Net Worth in 2026

Sara Davies has an estimated net worth of around £37 million in 2026. This figure has been mentioned in several media reports covering her business and television career.

However, this is only an estimate, not an officially confirmed figure. Davies has not shared full details of her personal wealth, investments, properties or other assets.

Her main source of wealth is Crafter's Companion, the company she started in 2005. Her work on Dragons' Den, business investments, brand deals, books and public speaking have also added to her professional success.

Who Is Sara Davies?

Sara Davies was born on 23 April 1984 in County Durham, England. She studied Business Management at the University of York. During her time at university, she came up with the business idea that later became Crafter's Companion.

She developed an interest in business at a young age, and her family supported her plans. Her father also helped her create her first product.

In 2016, Davies received an MBE for her services to the economy. She became more widely known after joining the BBC show Dragons' Den in 2019 as an investor.

She also appeared on Strictly Come Dancing in 2021, which helped her reach a wider television audience.

How Did Sara Davies Make Her Money?

Sara Davies built her wealth through different business activities. Her main sources of income include her company, television work, investments, brand partnerships and books.

1. Crafter's Companion: The Business Behind Her Wealth

Crafter's Companion played the biggest role in Sara Davies' financial success. She started the company in 2005 while studying at the University of York.

The idea came when she noticed that people who made handmade cards were finding it difficult to create envelopes in different sizes. To solve this problem, she worked with her father to develop a product called The Enveloper.

The product quickly became popular and reportedly sold 30,000 units in its first six months. By the time Davies finished university, the company had reached an annual turnover of around £500,000.

Over time, Crafter's Companion expanded its products to include craft tools, art supplies, sewing products and other creative materials. It also started selling products in international markets, including Europe and the United States.

The company later went through changes in ownership and management. In 2024 and 2025, investment firm Maven Capital Partners became involved and acquired a majority shareholding. Davies also increased her stake in the business. The financial details of the deal were not made public.

Crafter's Companion remains an important part of Davies' business journey and explains much of her financial success.

2. Dragons' Den: Television Career and Investments

Sara Davies also became popular through her television career.

She joined BBC's Dragons' Den in 2019. The show gives business owners a chance to present their ideas to successful investors and ask for funding in exchange for a share of their companies.

As a Dragon, Davies listened to business pitches, asked questions and decided whether to invest in promising companies.

She has invested in businesses from different industries, including beauty, fashion, lifestyle and consumer products. Some companies linked to her investments include Yuv Beauty, Thrift+, Myomaster, Mini First Aid and Scoff Paper.

Her own experience of building Crafter's Companion helped her understand the problems that small businesses face when trying to grow.

In March 2025, Davies announced that she would leave future filming of Dragons' Den to spend more time on her own business activities.

3. Brand Partnerships and Product Collections

Brand partnerships have also helped Sara Davies grow her business career.

In 2023, she launched S by Sara Davies, a lifestyle collection in partnership with QVC UK. This allowed her to offer products to customers outside the traditional craft market.

In 2024, she also became Chief Inspiration Officer at Avon UK. Through this role, she supported the company's work to encourage women, promote business opportunities and help people develop their entrepreneurial skills.

These partnerships have helped her reach more customers and build her name beyond the craft industry.

4. Books, Speaking and Media Work

Sara Davies also earns opportunities through writing, public speaking and media appearances.

She has written several books, including We Can All Make It, which shares lessons from her business journey, and Craft Your Year, which focuses on creative activities.

Her book The Six-Minute Entrepreneur also offers advice to people who want to start or grow their own businesses.

Davies regularly attends business events and speaks about starting a company, leadership, business growth and opportunities for women.

These activities have helped her share her experience with a wider audience and build her professional reputation.

Sara Davies' Business Journey and Major Achievements

Sara Davies has achieved several important milestones throughout her career.

Is Sara Davies Still on Dragons' Den?

No. Sara Davies announced in March 2025 that she would not take part in filming future series of Dragons' Den.

She had been on the show since 2019 and became known for giving practical advice to business owners and investing in growing companies.

She decided to step away so she could spend more time on Crafter's Companion and her other business projects. However, her time on the show remains an important part of her career.

What Is Sara Davies Doing in 2026?

In 2026, Sara Davies continues to focus on her business interests and other professional activities.

Crafter's Companion remains an important part of her career. She is also involved in brand partnerships, publishing and business events.

Her experience of starting a company, investing in new businesses and working with established brands has made her a recognised name in the UK's business community.

FAQs

1. What is Sara Davies' net worth in 2026?

Sara Davies' estimated net worth is around £37 million in 2026, according to media reports. However, she has not officially confirmed this figure.

2. How did Sara Davies become rich?

She built most of her wealth through Crafter's Companion, the craft products company she started in 2005. Her TV career, business investments, brand partnerships and books have also contributed to her success.

3. Is Sara Davies a millionaire?

Yes. Her success with Crafter's Companion helped her become a millionaire at a relatively young age.

4. Does Sara Davies still own Crafter's Companion?

Yes. Davies still holds a stake in Crafter's Companion. Maven Capital Partners acquired a majority shareholding, while Davies increased her own stake. The financial details of the deal were not disclosed.

5. When did Sara Davies join Dragons' Den?

She joined BBC's Dragons' Den in 2019 as an investor. She helped entrepreneurs by sharing business advice and considering investment opportunities.

6. Why did Sara Davies leave Dragons' Den?

She announced in March 2025 that she would step away from future filming to focus on her own businesses and other projects.

7. What company did Sara Davies start?

She founded Crafter's Companion in 2005. The company first became popular for its envelope-making tool and later expanded into craft supplies, art products and creative tools.

Final Thoughts

Sara Davies' estimated net worth of £37 million reflects her success as a businesswoman, investor and television personality. Her biggest achievement is building Crafter's Companion from a simple university idea into an international craft business.

Her journey shows that a successful business can start with a simple idea that solves a real customer problem. By understanding what people need and developing useful products, she built a company that grew beyond the UK.

Although her exact net worth has not been officially confirmed, her achievements in business, television and investment have made her one of Britain's best-known female entrepreneurs.

Note: The £37 million net worth figure is an estimate reported by media outlets. It is not an officially confirmed statement of her personal wealth.