SALESmanago Acquires Thulium To Become The Pioneering Customer Engagement Platform

The deal, made with Thulium’s main owner Spire Capital Partners, is SALESmanago’s second acquisition in a year, after buying Leadoo. The company runs an innovation hub in Poland and operates in the UK, Nordics, Spain, Italy, and the DACH region.

Brian Plackis Cheng, CEO of SALESmanago, commented on the acquisition: “Adding Thulium to the SALESmanago platform fuels significantly more revenue opportunities for our customers. This move enables us to provide an unmatched AI-powered solution for mid-sized and enterprise businesses looking to personalise and automate every touchpoint of the customer journey. Supported by SilverTree, Perwyn and Rafał Brzoska, this acquisition accelerates our vision to build the most complete customer engagement platform for fast-growing businesses across Europe.”

Founded in 2011, SALESmanago is a SaaS company that provides a Customer Engagement Platform for eCommerce marketing teams. It helps brands attract, convert, and retain customers using AI-driven personalisation and automated customer journeys. Over 2,000 mid-sized European businesses, including Victoria’s Secret, iSpot, and Würth, trust the platform.

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SALESmanago has over €30 million in annual recurring revenue, with around 60% of it coming from outside Poland. The platform serves customers in over 30 European countries and integrates with major platforms like Shopify, PrestaShop, Zapier, BigCommerce, Magento, and WooCommerce.

After acquiring Leadoo, SALESmanago added advanced personalisation and conversational marketing tools to help B2C brands better engage and convert customers. At the core of its approach is the SALESmanago Growth Framework, designed to help eCommerce marketers grow revenue more efficiently and intelligently.

John Messamore, Co-Founder and Managing Partner at SilverTree Equity, added: “SALESmanago is a standout business and this acquisition strengthens its position as a category leader in AI-enabled customer engagement. Together, we’re accelerating innovation and setting a new standard for what mid-market companies can expect from their CX partners.”

Founded in 2006, Thulium is a tech company offering an AI-powered platform that simplifies customer communication by merging phone, email, chat, and messaging apps into one easy-to-use dashboard.

Trusted by over 1,800 companies across Europe—like Kärcher, Volvo, TPay, and Shoper—Thulium supports 7,000+ users, managing 9 million messages and 8.5 million calls.

Ross Knap, CEO of Thulium, who will continue to lead the company, added: “Joining forces with SALESmanago creates a powerful opportunity for our customers. We share a vision of orchestrating smart customer journeys. By combining our platforms and leveraging SALESmanago’s advanced AI capabilities, we’ll leapfrog the competition with an offering no other provider can match and will drive further international expansion.”

The Thulium acquisition unites two powerful platforms with nearly 4,000 customers. By blending SALESmanago’s personalised marketing automation with Thulium’s omnichannel support, the combined group aims to lead as a unified customer engagement solution—bringing together client data, marketing, and customer service in one platform.

Lejla Šehić, Associate at Perwyn, said: “We are delighted to bring together Thulium’s omnichannel support capabilities with SALESmanago’s AI-driven marketing automation solutions to create a truly end-to-end customer engagement platform serving the mid-market across Europe.”