Malou, located in Paris, secures €10 million in funding. The Dutch venture capital firm henQ led this round, which also included the New York venture capital firm Bleu Capital, various restaurant clients, and business angels like The Fork’s founder Bertrand Jelensperger.
With the help of this funding, Malou will be enabled to grow more quickly in France, improve the functionality of the product, and reach new markets across Europe, the Middle East, and the US, with a primary focus on major cities like New York and Paris.
Louiza Hacene, CEO and co-founder said, “Today, good food, excellent service and remarkable decor are no longer enough. Customer acquisition is now done online for restaurants, they need to be visible and attractive, and yet it is not their job,”.
Malou gives restaurant owners the power to take control of their own e-reputation, social media, SEO, and digital interactions. The technology enables restaurants to combine their social network accounts, Google page, listing, and delivery services all inside one central hub.
Louiza Hacene said, “If we hadn’t raised any money, we would have been profitable within a few months. We have a bootstrap mentality, but we have raised to accelerate on the product, technology and data,”.
The young company’s solution, which launched in January 2021, enables restaurateurs to control their internet visibility and brand. Malou is an all-in-one marketing platform created specifically for managers and owners of restaurants. It gives them the resources they need to draw in more customers and enhance their online visibility in a single, all-inclusive package.