POCKLA funding news – London-based POCKLA Secures £1.6Million in Seed Funding

The round also saw investment from a range of high-profile investors, including the Sidemen’s VC arm, Upside Ventures, as well as Love Ventures, Shuttle, and SyndicateRoom.

This latest investment will be used to scale the company’s platform, refine its AI-driven technology and expand its team to meet the growing demand for dynamic and impactful content creation tools.

According to POCKLA, 73 percent of consumers prefer short-form video when exploring products and services, making it crucial for brands to adapt to this new medium.

The company's AI-powered tool combines human strategy with an LLM to help brands find their "internet voice" and understand the topics and conversations that truly matter to their target audience.

Traditional content creation requires significant human resources, time, and budget, making it increasingly difficult for brands, especially small and medium-sized businesses (SMBs), to compete.

AI-powered tools like POCKLA assist by automating the time-consuming aspects of content creation, allowing marketing teams to focus on high-level strategy and creative tasks. This shift enables brands to produce more content, more efficiently, and with fewer resources.

Sam Uwins, Director of Sidemen Entertainment Limited, commented: “We back businesses that are building the future of marketing. POCKLA is doing just that, helping brands to move with the speed of social media and build engaged audiences which we believe is the secret to growth.”

Rupert Boddington, co-founder of POCKLA, added: “Brands aren’t just competing with each other, but also against every other piece of content on a consumer’s social feed. Given the vast majority of this content is designed purely to entertain consumers, marketers have their work cut out trying to cut through the noise week in, week out.”

About POCKLA

POCKLA is a London-based content strategy and marketing agency. Powered by their proprietary AI technology, they take an audience-first approach to levelling up organic content and paid ads for social-first brands.