Pitch Deck Competition Slide Template

What is Pitch Deck?

A pitch deck is a concise presentation designed to give potential investors or clients an overview of your business plan, products, services, and growth potential.

As an entrepreneur, you likely need funding, often from external sources rather than friends or family. To attract these investors, you must effectively communicate your ideas and get them excited about your business. A pitch deck, also known as a start-up or investor pitch deck, is primarily intended to inform potential investors about your company.

Interestingly, the primary goal of a pitch deck is not to secure funding immediately but to pave the way for further discussions. You aim to convince clients or investors to engage with you further through these presentations, also known as marketing decks.

A typical pitch deck includes slides summarising your business, goals, and vision. While you may have a lot to share, it’s essential to keep the presentation concise. You can present pitch decks in person or via email, but in-person presentations are typically more effective because they allow for immediate questions and feedback.

The 10-20-30 Rule for Slides

Investors typically spend only about 3 minutes and 44 seconds looking at a pitch deck. To make your presentation engaging and clear, keep it to 10 slides, take 20 minutes to explain them, and use a font size of 30.

Effective Pitch Deck Structure

1. Title Slide: Start with your name and company name.
2. Problem and Opportunity: Explain the problem you’re solving and the opportunity it presents.
3. Your Solution and Scalability: Describe your solution and how it can develop over time.
4. Revenue Generated: Share any earnings you’ve made so far.
5. Innovation and Competition Barriers: Highlight what makes your solution unique and why competitors can’t easily copy it.
6. Competitors: Acknowledge your competitors and what sets you apart.
7. Founders and Team: Introduce your team and their relevant experience.
8. Traction Numbers: Display any key metrics that demonstrate your progress.
9. Future Projections: Describe your future growth plans.
10. Your Request and Valuation: State what you're asking for, as well as the value of the company.

What is a competition slide in a pitch deck?

The competition slide in a pitch deck highlights your company's competitive landscape and unique advantages. It's important to demonstrate to investors that a market exists for your idea and that there's real value in your offering.

To create an effective competition slide, analyse both direct competitors (who offer similar products or services) and indirect competitors (who address the same problem in different ways). This analysis will help you define your unique value proposition and identify market gaps that your company can fill.

Use visuals like comparison tables or matrices to show how your company stacks up against competitors. In presentations, be prepared to discuss your unique value proposition and how your product meets customers' needs.

Key elements to include in a competition slide:

1. Competitors: List both direct and indirect competitors.

2. Unique Selling Proposition (USP): Highlight what sets your product apart, such as key features, benefits, pricing or customer service.

3. Customer Focus: Explain how your offering meets the needs of your target audience.

4. Potential Threats: Discuss challenges posed by competitors or changes in the industry, demonstrating your awareness and preparation.

A well-crafted competition slide offers several benefits:

1. Brand Positioning: It clarifies where your brand stands in the market, which is important to investors.

2. Competitive Advantage: It emphasises what makes your business unique and better than competitors.

3. Implementation Insights: Conducting in-depth research increases investor confidence and reveals your strategic thinking.

Overall, this slide enhances your pitch and builds trust with investors by demonstrating your understanding of the market and your business's competitive edge.

Conclusion

A well-crafted competition slide is a must in a pitch deck, it offers many benefits. It shows investors your understanding of the market and your strategic approach. Avoid common mistakes like underestimating competitors or being overconfident. Instead, accurately represent your competitors, highlight your unique strengths and provide evidence to support your claims.

Through in-depth competitive analysis and clear visuals, your competition slide can further pique investors' interest. It should clearly outline the competitive landscape while remaining simple and informative. Use this slide to show where you stand against competitors and how this positioning can drive your business' success.

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