Personar Appoints Mike Slade as Senior Advisor to Support Global Growth

Slade has more than 40 years of experience in technology, media, and sports. He will advise Personar's leadership team on strategy, product development, and global growth as the company expands its business in elite sports.

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"Mike helped invent the playbook for sports on the internet, and he did it by advising founders who set an almost impossibly high bar," said Adrian Jones, CEO and Co-Founder of Personar. "Having someone who built ESPN.com and NBA.com, and who knows what it takes to turn a category-defining product into a global business, in our corner as we scale TrackSwift and CoachScribe is enormous. Mike sees where sport, data and media are heading next, and he's exactly the voice we want in the room as we get there."

"What Personar is doing with audio intelligence reminds me of the early internet days at Starwave - a genuinely new layer of value in sport that nobody else is capturing yet," said Mike Slade. "The team has real products, real clients and a clear view of where the market is going. I'm excited to roll up my sleeves and help them reach the heights this technology deserves."

Personar is a London-based technology company that uses AI and audio analysis to provide real-time insights for professional sports teams.

Its products, TrackSwift and CoachScribe, use speech-to-text technology and AI to analyze conversations and deliver useful insights. They are used by Formula 1 teams, the Premier League, and other top sports organizations.

Personar has a development hub in Budapest and teams across Asia-Pacific, Europe, and the US. The company supports some of the world's leading sports organizations and was named "Best Technology in Sports" at the Sports Industry Awards.