Pernod Ricard Joins World Travel & Tourism Council As Industry Partner

Headquartered in Paris, Pernod Ricard is a global leader in the spirits and champagne industry, with affiliates in over 60 countries.

The Group’s portfolio includes some of the world’s most iconic brands, such as Absolut, Ballantine’s, Chivas Regal, Jameson, Martell, Havana Club, Beefeater, Malibu, Mumm, and Perrier-Jouët. In FY25, Pernod Ricard reported consolidated sales of €10,959 million.

Through its 28 Brand Homes in 18 countries, welcoming over one million visitors annually, Pernod Ricard is playing an increasing role in experiential and destination-led travel.

Read Also - Ukrainian-Estonian Defencetech Black Forest Systems Secures $400K To Expand Infantry Drone Platform

These immersive spaces celebrate local heritage and bring the Group’s convivial spirit to life, showcasing storytelling, craftsmanship, mixology, culinary innovation, art, and culture. By promoting Spirits Tourism, Pernod Ricard helps diversify tourism offerings and strengthen connections between travellers and local communities.

As an Industry Partner, Pernod Ricard will support WTTC’s evidence-based programs, policy initiatives, and strategic dialogues, helping to strengthen long-term resilience and ensure the Travel & Tourism sector continues to deliver economic and social value to travellers, businesses and communities globally.

Gloria Guevara, WTTC President & CEO, said: “Pernod Ricard joins WTTC at a time when experiential travel continues to redefine how destinations engage with visitors. Their Brand Homes demonstrate how global brands can create meaningful, culturally rich experiences that contribute to local economies and celebrate heritage.

Their commitment to responsible growth and sustainable brand building aligns closely with WTTC’s mission to support a resilient, innovative, and experience-driven Travel & Tourism sector.”

About The World Travel & Tourism Council

The World Travel & Tourism Council (WTTC) is the global private-sector voice for Travel & Tourism representing leading companies across airlines, hotels cruise lines and technology. For over 30 years, WTTC has used data-driven research to quantify the sector’s economic and social impact, shaping policy, supporting jobs and promoting sustainable growth worldwide.