Peachies funding news – Premium Nappy Brand Peachies Raises €1.6Million in Funding

Peachies was also backed by a number of well-known angel investors, such as the creators of the kids' bicycle company Woom and a former senior executive of the company Kimberly Clark, which owns Huggies.

This investment is evidence of the growing potential for upending the UK and global diaper sector in an increasingly competitive finance climate for consumer goods. According to the most recent projections, the sector, which is highly competitive and expanding quickly, may be valued £1.2 billion in the UK alone by 2027.

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In a highly commoditized market, Peachies distinguishes apart for producing high-quality products. With an emphasis on premium materials and optimal fit, Peachies are designed to revolutionise the diaper experience by requiring fewer changes daily and offering unmatched skin friendliness. According to Climate KIC's Impact Forecast, Peachies will save up to 17 elephants' worth of weight for every 1,000 newborns who use their diapers.

Jono Holt, Partner at Anotherway Ventures, commented: “We’re super proud to be investing in Peachies. It’s a great brand that represents and respects modern parents and the nappy market is crying out for more innovation and more sustainability.”

Morgan Mixon, Co-Founder of Peachies, added: “From the beginning, Peachies has been backed by founders, industry executives and experienced investors. Now, we are adding to our brain trust renowned funds like Anotherway Ventures and Antler alongside angels all who believe in our mission to make modern parenthood more joyful by focusing on an essential routine at the heart of childcare that has been long overlooked, leaving parents frustrated.”

Rima Suppan, Peachies Co-Founder, said: “We are creating a new nappy category where premium product and customer service design unlocks uncharted value for families. That’s longer nights, fewer nappies per day, less laundry and the assurance baby’s skin is protected and comfortable. With this additional capital, we are poised to accelerate growth in the UK, expand our product range and supercharge our nappy concierge service modelled on luxury hospitality.”

Frederik Brandis, Investor at Antler, added: “Morgan and Rima are two highly motivated and creative founders who are building a company that addresses a fundamental need for millions of parents around the world. They are committed to creating a high quality product that is having a positive impact on parents as well as the planet. We are delighted to have supported them and have every confidence in their future success.”

About Peachies

Peachies, an eco-friendly diaper company founded in 2023, offers premium, high-quality diapers delivered right to your home on a monthly basis.