OW Smell Made Digital funding news – OW Smell Made Digital (OW) Secures £2.2 Million in a Pre-Series A Round Funding

Additionally, back in 2022, the investor headed the secured £1 million seed round. Furthermore, as part of its Investor Partnerships Program, the UK's innovation agency, Innovate UK, granted the company a £0.7 million grant.

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With the funds from this most recent round, OW will be able to carry out comprehensive validation studies for sleep therapies, use biofeedback to train its AI algorithms, and spend more in intellectual property to supplement its several granted and pending patents that are pertinent to the Sleep Tech and other businesses.

John Pearson, Chief Investment Officer at Parkwalk Advisors, said: “OW is a fantastic example of the cutting-edge technology created in UK universities. OW is helping to bring the experience of smell in line with major advances in both video and sound. Digitalising smell and delivering personalised scents into homes is a major step forward in immersive experiences and has vast potential.”

Virtual and augmented reality (VR & AR) are the foundation of the metaverse, which is starting to play a larger role in our everyday lives. Particularly in terms of audio and visual experiences, recent developments have made virtual reality (VR) more enticing and approachable. Realistic touch sensations have also made considerable headway. But the sense of smell has received very little attention. Previous attempts to include scent in entertainment have always been unsuccessful.

An essential sense that can improve immersion and realism is smell, therefore losing it would leave a big hole in the metaverse experience. Acknowledging this, OW Smell Made Digital was established with the goal of transforming digital fragrance technologies going forward.

Dr Emanuela Maggioni CEO, CTO & Co-Founder, said: “Smell can be our most powerful sense and only now are we realising the potential of technology to translate it for experience, welfare, and health. This technology has enormous commercial applications which this new investment will help us unlock.”

The company's innovative technology has the potential to completely transform the digital fragrance industry. Through the use of cutting-edge hardware and AI in combination with fragrance databases, OW hopes to improve immersive experiences in a variety of sectors, including digital media and healthcare.

Its emphasis on sleep technology and use of biofeedback to provide customized fragrances highlight the significant positive effects of olfactory stimulation on health. It has the power to revolutionize sensory experiences and usher in a new age in the metaverse and beyond.

About OW Smell Made Digital

OW Digitally Made Scent, Smell has the ability to improve their lives, arouse memories, enhance food flavors, and help us relax. Their goal is to completely transform how people use scent. With the use of OW's digital scent technology, you may create a variety of experiences by having complete digital control over smell, including direction and strength. With our digital scent solutions, you are in charge.