Norway Based Unleash Raises $35Million Funding In Series B Round

The funding will fuel product development and international growth as enterprises navigate the rapid shift toward AI-driven software delivery.

AI is significantly accelerating how applications are built, enabling teams across organisations to turn ideas and prompts into production ready software. However governance and control systems have struggled to keep pace. Research indicates that higher AI adoption can correlate with reduced software stability as faster release cycles increase operational risk.

Unleash positions FeatureOps as a critical control layer for modern development, giving enterprises real-time visibility and control over feature releases, user exposure and rollback capabilities helping maintain stability as AI speeds up software creation.

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“When AI-generated code is in production, and something breaks, every minute of downtime costs you revenue and customers,” said Egil Østhus, CEO and co-founder. “You need the ability to diagnose, fix, and recover immediately. The Unleash open-source FeatureOps platform gives you that control, and we’ve proven it works in the world’s most highly regulated industries."

Built for high-compliance environments, Unleash is the world’s largest open-source FeatureOps platform, with more than 13,000 GitHub stars and 40 million downloads.

At its recent user conference, the company highlighted how its transparent, enterprise-grade framework has become a system of record for organisations such as Prudential, Lloyds Banking Group, Wayfair and Lenovo, helping them balance AI-driven speed with strict governance requirements.

With the new Series B funding, Unleash plans to expand its capabilities in autonomous end-to-end feature management and full-stack experimentation, aiming to deliver a fail-safe release infrastructure that aligns rapid AI-powered development with enterprise-level control and accountability.

“At Wayfair, code velocity has exploded. Developers are pushing huge amounts of AI-assisted code and reviews are moving to production quicker than ever. But here's the paradox: speed is up, but reliability is down. AI is accelerating risk because it is almost impossible for QA teams to keep up. This is where FeatureOps comes in. At our scale, a single unchecked release could cause major revenue loss,” said Kiriti Dhanai, Site Reliability Engineer, Wayfair at UnleashCon.

About Unleash

Unleash is an enterprise FeatureOps platform delivering autonomous feature management for modern software development. Designed for the AI era, it provides real-time control over production environments, enabling controlled rollouts, full-stack experimentation, and precise rollbacks at scale.

Trusted by organisations such as Lloyds Bank, Prudential, Wayfair, Lenovo, and Mercadona, Unleash supports the scale, security, and operational complexity of leading global enterprises.