Next-Gen Credit Platform Cred Appoints Matt Trueman As CEO

Trueman will focus on growing new customer accounts and increasing lending in 2026, expanding Cred’s Credit on Demand offering. He will also oversee the development of Cred’s AI-powered credit co-pilot, designed to help customers manage cashflow while reducing interest and borrowing costs.

Cred brings together the features of a personal loan, credit card, and overdraft in one flexible credit account, supported by built-in AI. The product gives users instant access to a guaranteed credit limit, flexible repayment options, a single interest rate and no hidden fees.

Trueman brings more than 20 years of leadership experience in financial services, with deep expertise in technology-led transformation and scaling credit and lending businesses.

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He began his career at UBS before leading product and technology at TDX Group, which was acquired by Equifax in 2015. Trueman later co-founded Indesser, a joint venture between TDX and the Cabinet Office that has managed more than £5 billion in public sector debt for 17 government bodies.

He went on to serve as Chief Product Officer at Oakbrook Finance, where he led the development of its lending platform and launched new credit products. Most recently, he was Managing Director at Arum, advising global blue-chip financial services firms.

Cred is part of the award-winning Quint Group, which builds and scales fintech businesses across payments and credit.

Greg Cox, Co-Founder and CEO of Quint Group, commented on the appointment: “Matt’s depth of experience and track record scaling credit businesses make him the ideal leader to drive Cred’s next wave of growth and disruption.”

“Today’s credit products were only designed for narrow use cases – they no longer meet modern consumer needs. We built Cred to create a brand-new category of borrowing product, giving people flexible, affordable credit on demand and Matt is the ideal person to deliver this at scale. I’m looking forward to seeing what he can achieve.”

Cred is a flexible, next-generation consumer credit app that offers users up to £10,000 in credit through a single, transparent interest rate, no hidden fees, and flexible repayment options. It is part of the Quint Group, which builds and scales fintech businesses across payments and credit.

Founded in 2009, Quint has generated more than £500 million in total revenue to date, without taking venture capital or private equity investment.