Funding

Neurolabs Funding News- London-based Neurolabs secures $7.8M In Series A Round

Apr 23, 2025 | By Kailee Rainse

London-based deeptech startup Neurolabs has raised $7.8 million in Series A funding to grow its Image Recognition as a Service (IRaaS) platform.

SUMMARY

  • London-based deeptech startup Neurolabs has raised $7.8 million in Series A funding to grow its Image Recognition as a Service (IRaaS) platform.

This platform helps brands better manage what happens in stores. The funding round was led by Nauta Capital, with support from existing investors LAUNCHub, Lunar Ventures, and Techstart.

Neurolabs was founded in Edinburgh in 2018. It uses computer vision and synthetic data (artificially created data) to give fast, detailed insights about store shelves. Field teams can simply take photos of shelves with a smartphone, and the system quickly identifies products using its smart Visual AI. This is a faster and cheaper option compared to the old way of doing manual store checks.

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For consumer brands, keeping track of store displays is often difficult and expensive—especially in fast-changing markets. Neurolabs says its platform helps companies cut field costs by up to 32% and speeds up the process of adding new products by 93%.

As more businesses use AI in their daily work, synthetic data is becoming a popular way to train these systems quickly and at scale. This is especially useful in retail, where getting real-world photos of every shelf setup, package style, and lighting condition would take a lot of time and effort.

Neurolabs’ tech works smoothly with existing retail systems and can be used across many markets and product types. Some of its clients include a U.S. soft drink company, a large European beverage brand, and a UK-based manufacturer—all using the platform to improve shelf availability and store operations.

“This funding accelerates our vision: applying synthetic data and Visual AI to solve the $800 billion problem of inefficiencies in CPG supply chains,” said Paul Pop, co-founder and CEO of Neurolabs.

“We're growing our computer vision engineering team and deepening our commercial footprint across the UK, European, and US markets. Our platform is already a new benchmark for retail image recognition – this investment enables us to scale that impact globally.”

Carles Ferrer, General Partner at Nauta, said: “The rise of AI-powered products in recent years has been astronomical, but the adoption of truly innovative AI remains a significant challenge – especially at the enterprise level. Neurolabs' use of synthetic data pipelines is enabling some of the world’s largest CPG brands to rapidly embed Visual AI at the core of their retail operations. This commercial traction, combined with the strength of the technology and the team, has really impressed everyone at Nauta. We're excited to back Neurolabs at this pivotal stage.”

Neurolabs has now raised over $12 million in total. The company is set to grow internationally, aiming to work with both big consumer brands and new retail tech platforms.

Neurolabs is part of a new group of deeptech startups using smart technology to fix old problems. Its main goal is to give field teams faster insights, helping brands improve their supply chains and boost performance in stores—something that’s becoming more important than ever.

About NeuroLabs

Neurolabs is your go-to partner for synthetic computer vision. With a library of over 100,000 products, we use advanced technology to help understand and improve how grocery and consumer goods are managed.

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