MurphyCobb & Associates Secures Investment From YFM Equity Partners

MCA plans to use the funding to scale its operations and advance development initiatives.

Founded in 2006 and led by CEO Pat Murphy, the company collaborates with global brands like Reckitt, Mars, Coty, and Toyota to simplify complex production processes, optimize client investments, and cut carbon emissions. Its proprietary platform, ‘Control Room,’ empowers marketing leaders to make data-driven decisions and achieve measurable efficiencies at scale.

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The investment comes shortly after Simon Sikorski joined MCA as President for North America, bringing experience as President of Global Operations at XR Extreme Reach and Global CEO of Craft Worldwide at IPG. Sophie Daranyi, former CEO of Haygarth, also joined as Non-Executive Chair. MCA now operates in 38 countries.

"MCA is a business with rare global reach, deep sector insight and a proven model that's reshaping how major brands think about production," said Adam Hart, partner at YFM Equity Partners, in a statement.

MurphyCobb is a global advertising production consultancy operating in 35+ markets with 100+ specialist consultants. Using advanced technology, it helps blue-chip clients like L’Oréal, Ikea and Heineken optimize spending across TV, print, digital, social, e-commerce, and events.

Additional services include agency pitch management, fee advisory, and direct-to-client productions.

MCA are global production specialists, helping clients create exceptional marketing campaigns efficiently. We offer top subject-matter experts, advanced intelligence, innovative technology tools, and robust global benchmarks—empowering marketing and procurement teams to maximize impact, optimize value, and drive results across every campaign.