Loyyo Funding news – Netherlands-based Loyyo Secures Undisclosed Additional Amount Funding

The company will use the funds to enhance its products, expand internationally, and strengthen its operations. Along with the funding, Loyyo also announced a leadership change. Paul Arts, who joined as Chief Commercial Officer over a year ago, has been appointed CEO starting January 1, 2025.

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Founder Wouter Meeuwisse will become Chief Product Officer, focusing on product innovation and building global partnerships with key payment and customer data platforms.

In 2012, he launched Stampwallet a loyalty app designed to shift retailers focus from gaining social media likes to rewarding loyal customers for their visits and purchases.

The app quickly gained traction with major brands like Starbucks, Dunkin’ Donuts and Hilton adopting it within months. This success provided valuable insights into customer spending habits and long-term loyalty.

About Loyyo

Loyyo, founded in 2019 helps retailers boost customer loyalty and understand shopping habits by linking transaction data with customer profiles.

Its software integrates with payment systems and digital wallets like Apple Pay and Google Pay, allowing businesses to reward customers without using traditional loyalty cards or apps. This helps companies improve marketing strategies and increase revenue.