London-based SushiDog secures £800K in funding from Middleton Enterprises. This came after Middleton Enterprises' initial fundraising round, which saw the establishment of SushiDog locations on Baker Street and The Strand in September and October of 2023.
The money will be used by the business to finance the chain's expansion. SushiDog, which was co-founded by Greg Ilsen and Nicholas Goldstein, uses a "grab and go" business concept to provide a healthier option to traditional fast food restaurants.
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In an attempt to leverage the chain's increasing popularity and growth, SushiDog's owners have selected several locations in London that are scheduled to debut in 2024.
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Greg Ilsen said: “We’ve enjoyed a strong year that has seen terrific growth and an increase in sales. We’ve experienced a 77% increase in revenue year on year, which is down to the hard work and dedication of our team and the astonishing performance of our London sites. Middleton Enterprises stepped in to provide the financial backing we needed to execute on the new London sites we had identified. Their unique flexible and collaborative investment approach suits our style and culture, allowing us to expand at a rate that matches our ambitions.”
About SushiDog
SushiDog's convenient sushi burritos and poke bowls are redefining the Japanese food-to-go sector. Greg and Nick founded SushiDog in 2018. Before SushiDog appeared, grab-and-go sushi was bland, uninspired, and poor in quality and freshness.