London-Based Onetag Onetag Acquires Italian AdTech Firm Aryel

The acquisition positions Onetag to further its growth as a value exchange for the Open Internet, integrating quality media, creative technology, and AI-driven decisioning into a unified self-serve platform.

With Aryel, Onetag expects aggregate net revenues exceeding €60M and EBITDA over €30M by 2025.

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Led by CEO Mattia Salvi, Aryel offers a proprietary AdTech platform focused on high-impact, immersive creative formats that capture attention and drive engagement for global luxury, beauty and fashion brands.

Meanwhile, Onetag, co-led by CEOs Filippo Gramigna and Daniel Sisson, operates an AI-powered programmatic exchange connecting thousands of premium publishers and advertisers, delivering measurable business outcomes through data-rich curation.

About Aryel

Founded in 2020, Aryel is transforming display advertising. Moving beyond static formats and endless dashboards, Aryel offers an end-to-end platform to design, deliver and measure high-impact, immersive ads. The platform empowers brands to create creative campaigns that capture attention, drive engagement and elevate the standard for digital advertising.

About Onetag

Founded in 2015, Onetag powers market-leading media quality and performance through its Global Exchange and Smart Curation Platform. Its programmatic deal platform leverages AI-driven insights and placement-level intelligence to deliver more effective digital advertising on the open internet, helping brands achieve measurable business outcomes with precision and scale.