Kime Raises €2M To Transform AI Search Into Actionable Brand Analytics

As users move away from traditional search engines toward AI assistants that deliver a small number of direct answers, brand visibility is increasingly determined by how large language models select and prioritise information.

Research from McKinsey shows AI-based search is becoming a key entry point for online decision-making and is set to influence a significant share of consumer spending.

Despite this shift, many companies lack visibility into whether their brands appear at all when users ask AI assistants for recommendations, comparisons, or buying advice.

Kime addresses this gap by tracking how brands are represented across major AI platforms monitoring citations, positioning, sentiment, and sources. The company calls this emerging field generative engine optimisation (GEO).

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According to founder and CEO Vasilij Brandt, marketers are increasingly focused on how their brands appear in AI assistants, and Kime’s mission is to make that visibility measurable and actionable.

Since launch, the company has seen early traction, running over 60 product demos in November, expanding into an agency-focused offering, and onboarding brands across multiple industries through both direct and agency partnerships.

In its current phase, Kime focuses on analytics, providing dashboards that track brand visibility across prompts and AI platforms, along with competitor benchmarking, sentiment, share of voice and the sources shaping AI responses.

Looking ahead, the company plans to evolve into a broader AI marketing layer, enabling teams to manage and optimise their presence across multiple AI assistants as the LLM landscape fragments.

About Kime

Kime helps brands grow by improving their visibility on large language models (LLMs). The platform analyzes brand presence across AI assistants like ChatGPT Gemini and Perplexity providing actionable insights and strategies to boost positioning, reach and influence. Kime empowers companies to optimize and manage their AI-driven brand visibility effectively.