Kalder funding news – Turkish-founded Kalder has Secured $10.5 Million in Funding

Kalder offering

It offers a platform that lets brands create cashback programs within their apps or websites. Customers automatically earn rewards when shopping at partner stores.

Brands can reward loyalty members with each purchase and earn commissions from sales in their partner network, helping them generate new revenue and increase customer engagement.

Brief Kalder platform

It’s platform handles everything for both customers and brands, from sign-ups to tracking purchases and payments. It also provides brands with insights into customer spending and helps them create new partnerships for customer growth.

Gokce Guven, Kalder CEO and founder said, "Until now, most brands haven’t had access to tools that allow them to turn loyalty into profit. With Kalder, any brand can turn loyalty programs into direct revenue streams, much like the gold standard of loyalty programs in the travel and finance categories, With acquisition costs soaring, brands are looking for new ways to deepen customer relationships and retain quality customers, and we’re excited to help them build this into their everyday strategy."

Invetsor of the round

Javelin Venture Partners led the funding round, with support from 8VC, Human Capital, Gingerbread Capital, Emergence Capital, Formus Capital, and well-known angel investors. Earlier, it raised $3.5 million in seed funding from 500 Startups.

Noah Doyle, Managing Director of lead investor Javelin Venture Partners, it is delivering on the long-held promise of loyalty monetization without the cost and complexity of traditional rewards programs, it has streamlined this process into a turnkey model that gives brands of all sizes an unprecedented opportunity to profit from customer loyalty and align it seamlessly with their marketing goals."

Other investors include Harry Maguire from Manchester United, Shuo Wang, co-founder of Deel, and Julius Genachowski, Chairman of Sonos' Board and former FCC Chairman.

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It works with well-known brands like Godiva, MILE, Heat.io, and the Swiss-Brazilian sports club BSC Young Boys. On average, brands using it’s model have 50,000 cashback users, generating $450,000 in rewards sales revenue each month.

Michael Sutherland, former CTO of Real Madrid, added, "Kalde offers a digital loyalty ecosystem that seamlessly aligns fan experiences with club goals. Their cashback product is particularly disruptive, fostering a sense of community by connecting fans with local and international businesses. It creates real value for fans and generates scalable, net-new revenue for clubs—all with minimal integration and no upfront costs.”

Michael Sutherland former CTO of Real Madrid highlighted the unique advantages of Kalder digital loyalty ecosystem: "Kalder’s approach seamlessly connects fans with local and international businesses fostering a community-centric experience. The cashback product is a game-changer, offering real value to fans while generating scalable, net-new revenue for clubs—all with minimal integration and no upfront costs."

Julius Genachowski, former FCC Chairman, also praised Kalder’s impact on the loyalty market: "Kalder’s fresh approach to rewards is delivering exceptional value to both brands and their customers. The team’ ability to deliver such strong results is truly impressive."

About Kalder

Kalder, founded in 2022 and based in New York City, is changing how brands use loyalty programs. With a simple API Kalder helps businesses create profitable loyalty programs, strengthen customer relationships, and gain valuable insights, all without the complexity of traditional systems.