Amsterdam-based women-led investment firm Joanna Invests, investing €5M in female founders. The company seeks to reduce ticket sizes than typically required in order to make funding for startups simple and available to a larger number of women.
This move is in line with the goal of Joanna Invests, which is to make investing more readily available for female entrepreneurs. Joanna Invests focuses on providing seed funding for early-stage, female-founded businesses in Western Europe. She is especially interested in initiatives that have a beneficial social impact.
Joanna Invests supports entrepreneurs on their growth journeys by utilising the knowledge of its community in along with giving finance. Investors that acknowledge and promote the potential of female entrepreneurs are cordially welcomed as they become a part of this group.
Claire Tange, founder of Joanna Invests says, “I am super proud to offer this new package deal proposition. We are off to a great start as we have already commitments for 20 per cent of the first tranche of €500,000 in just a month after launch. The pipeline of female founders looking for funding is strong, proven by the fact that we have received over 100 requests since the start of Joanna Invests in 2022. We can’t wait to start investing in them,”.
Joanna Invests has built up a portfolio of five firms since March 2022: Quan, Peekabond, Ozarka, We Are Eves, and tex.tracer. There are 400 individuals in its community, 90% of them are women.
The company currently provides investors the opportunity to create a customised portfolio of businesses began by women. Among the parties engaged in the Joanna Invests package deal is Pauline Timmers, the former MD of Investment Banking Benelux at Citigroup.
Timmers says, “I am participating in the Joanna Invests package deal as it offers me the opportunity to invest in a diversified portfolio of female-founded startups, without having to spend time choosing the right company, negotiating the deal, or worry about the legal paperwork, as Joanna Invests takes care of this.”
About Joanna Invests
The goal of Joanna Invests creator Claire Tange is to bridge the gender funding gap and democratise investing. Making use of her vast experience as CFO for startups such as Dott and Fastned, she promotes easy availability of funding options.
Joanna Invests focuses on providing seed money to early-stage, female-founded businesses in Western Europe. She is especially interested in projects that have a beneficial social impact.