IW Capital invests £4M in Navigator to expand privacy-focused, post-cookie advertising

The platform uses exclusive, consented first-party travel data to provide privacy-compliant, precision targeting, allowing brands to reach relevant audiences with accurate signals while maintaining strict data-protection standards.

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By partnering with major airlines and online travel platforms, Navigator aggregates fully consented first-party data to target real people based on travel intent and timing. Travel data indicates where consumers will be and when, making it valuable for sectors ranging from luxury and leisure to financial services and healthcare, and offering a secure, high-performance alternative to cookie-based advertising models.

Founded by Olympic medallist and former Ink Global CCO Steve Rowbotham, Navigator operates in the UK, US, and APAC, supporting global brands such as L’Oréal, HSBC, Formula 1, and FC Barcelona.

Commenting on the funding, Charlie Lyon Carroll, Investment Director at IW Capital, said the firm is backing Navigator for its ability to deliver effective advertising while prioritizing privacy.

The new investment will help Navigator further develop its platform, expand its commercial reach, and launch a new SaaS product in partnership with a global hospitality software provider.

About Navigator

Navigator Company is a top Portuguese company that produces forestry products, pulp, paper, tissue, packaging, and bioenergy. Founded in 1959, it is a major European manufacturer known for high-quality, sustainable products like uncoated woodfree paper. The company owns and manages large forests for its operations, focusing on responsible forest management and using renewable energy.