Italian EdTech Startup BRUM Raises €5M to Modernize Driver’s License Process

“This new round allows us to make a decisive leap in scale,” comments Luca Cozzarini, co-founder of BRUM. “We want to prove that even in a traditional sector like driving schools, true innovation is possible by combining technology, educational quality and local presence. We feel a strong responsibility toward students, families, and institutions: our goal is to offer an improved experience to more people and set a new market standard.”

Within the 2025 European EdTech funding landscape, BRUM’s €5 million raise stands out as a significant round for a highly specialised education platform focused on driver training and certification a sector that has seen little innovation since the 1980s.

Data from EU-Startups shows continued investor interest in EdTech solutions that scale both learning delivery and administrative processes. For comparison, the UK’s MyEdSpace raised €12.8 million to expand its blended learning platform internationally, France’s Filiz secured €6 million to digitise private schools, while early-stage players like Germany’s DigitalErleben, Italy’s Tutornow and Norway’s WeWillWrite raised €1–2 million for AI-supported education tools. Altogether, disclosed European EdTech funding in 2025 exceeded €22 million.

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BRUM’s round aligns with mid-to-upper growth rounds across European EdTech, despite operating in a narrower, heavily regulated segment. Within the niche of digital driving schools, the only comparable Italian raise was Guidoio, which secured €700k pre-seed in 2024 to begin digitising enrolment and theory learning.

“We are delighted to support BRUM as they tackle a mature market ripe for reinvention through a concrete and credible approach ” adds Lorenzo Franzi of Italian Founders Fund. “The team has demonstrated exceptional execution and a focus on quality with a clear long-term vision. We believe BRUM can become the Italian benchmark for modern driver training, aligned with today’s market expectations.”

Founded in 2024, BRUM offers a platform that lets students prepare for the theory exam through a simple, personalized interface, manage administrative enrolment effortlessly and book lessons with certified instructors within its network.

Designed to digitise and enhance the learning journey, BRUM combines technology with a local presence: a proprietary app for theory preparation and administrative management physical driving schools with certified instructors and City Managers overseeing regional operations.

A major portion of the new funding will support fleet expansion, with all vehicles equipped with AI-powered dashcams to aid training, enhance driving analysis and assist instructors.

BRUM’s goal is to open one new driving school per month over the next three years, building a network capable of reaching up to 50% of Italy’s new drivers.

“When we decided to launch BRUM within OneDay Group, we had a clear idea: to create a player capable of becoming a national leader,” adds Paolo De Nadai, President of OneDay Group. “Today’s results and this new round prove that vision was correct.”

The service is currently active in four provinces, with two more openings already scheduled. In the past six months, the BRUM app has surpassed 117,000 downloads and facilitated over 450,000 completed quizzes. According to the company, exam results show a pass rate roughly 8 percentage points above the national average highlighting the model’s effectiveness.

BRUM notes that Italy remains the last major European country without a true “digital champion” in the driving school sector. In comparison over 50% of licenses in France are reportedly obtained through next-generation driving schools. BRUM aims to close this gap by providing flexible personalized and accessible learning pathways for aspiring drivers.

“BRUM’s growth is driven by the people who teach driving every day” concludes Luca. “Investing in instructors means investing directly in road safety. A trained, motivated instructor supported by the right tools is the primary ally in developing more conscious drivers.”

As part of its expansion, BRUM will invest in recruiting, training, and hiring new certified instructors and teachers, equipping them with advanced digital tools, greater operational autonomy and clear professional growth opportunities.

In 2026, the company will launch the BRUM Academy, a dedicated program to train instructors, enhance the profession’s appeal, and raise national educational standards.