Iris Ventures Secures €100M For New Consumer Tech Fund

The fund will invest in companies across beauty, wellness, nutrition, longevity, and conscious living sectors.

Founded in 2021 by Montse Suarez, Iris Ventures supports brands that combine commercial success with purpose. Its first €100 million fund backed companies including Olistic, VICIO, Essentialist, Superlativa, Maurten, Healf, and Artemest.

Suarez said Iris Ventures was created on the belief that innovation does not only come from technology, but also from how people live, consume and care for themselves and the planet.

Her goal has been to “champion founders who build with purpose: entrepreneurs determined to grow responsibly and shape a more inclusive, regenerative economy.”

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The firm takes a partnership-driven approach, collaborating closely with founders on scaling, brand strategy, and international expansion. Its investors include European family offices with deep experience in consumer industries, offering both capital and strategic expertise.

The launch of IRIS Fund II comes as investors increasingly seek purpose-driven consumer brands, with customers prioritising ethical production, transparency and wellbeing. While Europe has traditionally lagged behind the U.S. in scaling lifestyle and wellness companies, Iris Ventures aims to bridge the gap.

With IRIS Fund II, the firm plans to invest €5–20 million per company, supporting 12–15 scale-ups over four years. About 80% of capital will target European startups, with the remainder backing aligned U.S. ventures.

Unlike traditional private equity funds, Iris Ventures works closely with founders on scaling, brand strategy, and international growth. Its investor base, including European family offices with deep consumer experience, combines patient capital with operational expertise helping Iris secure a strong position in Europe’s competitive consumer growth space.

About IRIS Ventures

IRIS Ventures is a growth equity firm supporting visionary founders redefining the future of consumption. They back brands and tech-enabled solutions that make life healthier, happier and more convenient, empowering founders to tackle tomorrow’s challenges with a mission to improve everyday living for all.