Innovate and Inspire: The Journey of a Visionary Entrepreneur

Finally, she recognised the place where she wanted to nurture her entrepreneurial spirit. She pursued her passion for entrepreneurship and built a multi-million-dollar company.

About Caroline Noublanche:

Meet an inspiring entrepreneur, Caroline Noublanche, founder and CEO of Apricity Fertility. Prior to Apricity, Noublanche also founded her 1st business, PRYLOS, a startup in mobile marketing and app development. It was a pioneering mobile application at the time. However, in 2011, she sold it to Swedish telecoms giant Doro AB, where she worked as a vice president.

Soon after becoming an entrepreneur, Noublanche joined Kamet Ventures, an incubator supported by AXA, to help them build and launch innovative startups in the health tech sector. She had always an entrepreneurial spirit. After selling his 1st company, she wanted to create something new and meaningful where technology could make a significant impact. Furthermore, she recognised a gap in the health technology sector and realised the need for disruption.

What gap did she recognise?

Noublanche observed that most people experience difficulties conceiving naturally. She noticed that one in 6 couples and over 3 million people face challenges in conceiving children due to various factors, including delaying parenthood and environmental factors. Furthermore, she identified a gap in the IVF sector, observing that it had seen very little digital transformation over the past 40 years and was in need of disruption. Noublanche’s experience led her to founding her new startup, Apricity Fertility, as a solution to fill the gap. 

What is Apricity Fertility?

In July 2018, Caroline Noublanche began her entrepreneurial journey, founding UK-based Apricity Fertility with Rew Berkeley. The world’s first virtual fertility clinic, Apricity, a health tech company, uses the latest technology, AI, and machine learning to offer personalised care through virtual consultations, allowing people to get support from home. With telemedicine and a mobile app, Apricity combines advanced technology with caring support, so people can get help no matter where they are. Today, Noublanche has achieved a remarkable success, building a multi-million-dollar-worth company.

Visionary Leader:

Noublanche could have easily chosen a comfortable lifestyle, ignoring the gap in the IVF sector and enjoying a life with no stress or burden. But no! She decided to leave her straightforward path behind and embrace a life full of challenges. Today, she has become a successful entrepreneur, addressing a significant issue.

Caroline Noublanche saw an issue as an opportunity and converted that into a multi-million-dollar solution.

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