Hoora Secures €1.1 Million To Build the “TikTok For Gaming” And Reshape Mobile Game Discovery

The round drew investors including Kima Ventures, industry veterans like Mathias Salanon (ex-Voodoo, Ubisoft), Nicolas Steegmann (Stupeflix exit to GoPro), and Jean-Guillaume Kleis (Keleops), as well as Gen Z and influencer experts such as Arthur Kannas, Sophie Noël (Heaven exit to Hopscotch), and Guillaume and Maxime Doki-Thonon (Reech exit to Dekuple). Influencers including Charles Philip, Dany Graells Lehoucq (Unchained), and Johan Lelièvre (Jojol) also participated.

Founder Romain Mussault, alongside long-time investors Owen Simonin and Hector Sohier (Initial Agency), is further consolidating his stake in this round.

“Our technology allows us to offer an experience that matches mobile habits: fast, smooth, and frictionless,” explains Flavien Marianacci, co-founder and CTO of Hoora. “We designed Hoora so that each game launches instantly, redefining how people play on mobile.”

Larger rounds, such as Ultra’s €10.8 million in Estonia and VOYA Games’ €4.4 million in Germany, highlight continued investor confidence in the broader European gaming ecosystem. Smaller yet thematically adjacent rounds—like TILKI’s €1.8 million for AI-assisted game creation and PlaySafe ID’s €1 million for gaming safety demonstrate the diversity of funding across production, platforms, and player protection. Meanwhile, Reality Games (UK) secured €4.3 million to expand its real-world-mapping game platform.

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In this context, Hoora’s French round marks an early-stage push into new mobile game discovery and engagement, complementing a year in which the European gaming sector has remained active across both content and technology layers.

“Hoora is not just a gaming app; it’s a new entertainment format – one for a generation that scrolls more than it downloads,” emphasises Romain Mussault, founder and CEO of Hoora. “This fundraising allows us to accelerate our development and strengthen our growth in Europe before tackling the U.S. market, where our initial tests are already very promising.”

Founded in 2023, Hoora is a mobile gaming platform that blends social-media mechanics with instant-access gameplay. The app allows users to discover thousands of games in a fast, fluid, and social experience—without the need to download. In just a few months, Hoora has surpassed 100,000 downloads.

The company was founded by Romain Mussault, who previously launched a successful app generating over €100k in profit in a single month, and later created two influencer and digital acquisition agencies with combined revenues exceeding €10 million. He is joined by Nicolas Marchal (COO), who has been part of the journey from the start, and Flavien Marianacci (CTO), forming the core founding team.

Hoora offers a unique scroll-to-play experience: users swipe through a continuous feed of games, instantly accessing gameplay with a single gesture. Designed for speed, accessibility and social engagement, the platform enables entertainment anywhere, anytime.

In a global mobile gaming market valued at over $90 billion, Hoora presents a compelling alternative to traditional download-based models. By combining instant access, game diversity, and continuous discovery, the platform aims to redefine mobile gaming.

Currently deployed in test mode across France, the UK, Belgium, and Switzerland, the app has reportedly achieved record performance, with user acquisition costs well below industry standards.

Looking ahead Hoora aims to develop a sustainable, Spotify-inspired economic model, allowing developers to publish games and generate revenue. This approach seeks to create a virtuous ecosystem that benefits both creators and players while reimagining mobile game monetization.

About Hoora Games

Hoora Games founded in 2023 is a mobile gaming platform combining social-media mechanics with instant-play discovery. Users scroll through thousands of games without downloading, enjoying a fast, fluid and social experience. Deployed across Europe Hoora aims to redefine mobile gaming with continuous discovery and a sustainable, developer-friendly monetization model.