Heidi funding news – Bristol-based Heidi Secures Over €6.6 Million in Funding

Customers using Heidi's platform can design unique ski vacation packages. Users may pick from more than 400 resorts and over 6,000 lodging alternatives. They can also arrange options according to criteria like the amount of snow or proximity to slopes, as well as selecting their departure date and stay duration. It also takes group reservations, allowing participants to fly in from various regions and add on extras like lift passes and ski rentals.

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Within the next year, the additional investment will help increase customer service teams, improve it's platform, and add over 20 new employment. Brothers Marcus and Alexander Blunt, who have previously worked in the tourism sector, started Heidi in 2018, with a base in Bristol. Seeing a need for a more adaptable ski vacation provider, they started the platform with help from friends and family.

With revenue rising from €10.2 million in April 2022 to €43 million in 2024, Heidi has experienced tremendous growth. With 44 employees, the company is currently the third-largest ski vacation provider in the UK, having served over 34,000 customers in the previous ski season. Heidi's Trustpilot rating is an average of 4.8 out of 5.

Marcus Blunt, CEO of Heidi, said: “The launch of Heidi was borne out of our own frustrations as keen skiers who wanted to get away to the slopes but at a time and date to suit our own schedules. Having launched the company with limited investment and built it to its current size, we are now all set to take it to the next level. Our aim is to more than double in size in the next few years and become one of the top two ski travel operators.”

Jan Oosthuizen from Mercia Ventures said: “Marcus and Alexander have built a great business with strong values and a fantastic culture. Heidi offers a unique proposition that appeals to both the package holiday customers, who can benefit from greater flexibility, and independent travellers who can book everything in one place. This investment will enable the team to pursue their ambitious growth plans and gain further market share.”

Billy Fox, Early-stage Investor at Active Partners, added: “With its unique approach to ski holiday bookings and in-house technology, Marcus and Alexander have found product-market fit in a large, poorly served market. Their impressive growth to date demonstrates Heidi’s ability to delight consumers with its truly flexible, best-in-class service and we’re excited to partner with them to reach many more mountain lovers in the UK and beyond.”

About Heidi

Heidi was created to simplify the process for an increasing number of individuals to unlock the potential of mountains. As Ski Zoom, we entered the ski vacation industry in 2018 and have grown rapidly since then to become the UK's fastest-growing ski travel company. The inflexibility of the winter ski industry was the driving force for the founding of the company.