Greenchoice Expands Partnership With EnergyZero Through Strategic Stake Acquisition

The investment strengthens their partnership, promoting flexible energy solutions that allow customers to align usage with wholesale market tariffs and renewable generation.

Founded in 2014, EnergyZero provides business partners access to the energy market, enabling them to create products, track consumption and launch energy brands. Its platform supports dynamic contracts, helping balance supply and demand while encouraging active participation in the energy transition.

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Insights from these collaborations continue to enhance EnergyZero’s platform, software, and services, advancing sustainable energy innovation.

Coen de Ruiter, CEO of Greenchoice, says, “For customers who want to keep pace with the market, can handle fluctuating prices, and can effectively manage their consumption to cheaper times of day, a dynamic contract is a great product. Moreover, by managing your energy consumption wisely, you contribute to the energy transition.”

Greenchoice is deepening its collaboration with EnergyZero through a strategic minority investment. Already supplying electricity and natural gas while managing market purchasing and balancing, Greenchoice’s ongoing cooperation played a key role in its decision to take a stake and reinforce the partnership.

Hans Valk, CEO of EnergyZero, says, “EnergyZero believes that dynamic energy will become the standard. Together with Greenchoice, we are developing new services and products that make flexibility accessible and attractive to a growing number of households and businesses.”

TSG is a European group of companies active in online services, energy, and mobility, founded in the Netherlands. Operating from Rotterdam, Almere, and Amsterdam, TSG focuses on creating social value while minimizing environmental impact and recently introduced an online business card to support its growth ambitions.

About EnergyZero

Founded in 2014, EnergyZero is an innovative energy software company helping businesses launch their own energy brands. The platform provides insights into customer energy consumption and production, enabling smarter solutions, optimized energy use and sustainable growth while offering value-added energy services and fostering consumer engagement.