GoodFit Raises $13M to Transform AI-Driven Go-to-Market Strategies

Founded in 2020 by Harrison Rose (co-founder of Paddle) and Aleksander Bury, GoodFit acts as an intelligence layer for modern GTM. The platform combines proprietary market data, first-party performance insights, and configurable tools to help commercial teams identify, prioritize, and engage customers effectively across both human-led and programmatic strategies.

Itxaso del Palacio, Partner at Notion Capital, says, “We saw what Aleks and Harrison were building inside Paddle and were thrilled when they decided to productise it for the broader market, knowing how well they would execute independently. GoodFit has demonstrated clear demand, which we have seen from within our own portfolio, and the team’s ability to do this while bootstrapped is even more impressive. They are sitting on top of a huge market opportunity with the rise of automation and AI in sales, one we know Aleks and Harrison will take advantage of as experienced operators.”

The traditional sales model, where leaders oversaw large teams with limited interaction with tools, is evolving. As AI transforms go-to-market strategies GoodFit empowers revenue leaders with direct, actionable control.

The platform offers a unified view to identify target companies, assign reps to high-potential accounts, execute end-to-end campaigns, forecast optimal channel mixes, and continuously optimize customer acquisition costs based on real results.

CEO and co-founder Harrison Rose emphasizes that precise, high-quality data is crucial for AI-driven systems. Without it, ideal customer profiles remain superficial, making outreach generic. Data now drives decisions on segments, channels, resource allocation, and real-time CAC optimization.

This Series A, GoodFit’s first external funding, will expand access to more companies and accelerate the development of tools that allow revenue leaders to directly achieve go-to-market outcomes with their teams.

“High-quality, specific data is the fuel these systems need. Without it, ideal customer profiles (ICPs) stay shallow and outreach remains generic. But as AI begins to take on more of the work traditionally carried out by humans, the possibilities expand dramatically. Data is becoming the central input for every GTM decision — from which cohorts to target, to which channels to use, how to deploy reps, and even how to optimise customer acquisition cost (CAC) in real time. That’s the future we’re building at GoodFit,” adds Rose

About GoodFit

GoodFit.io empowers commercial leaders to implement and scale any go-to-market strategy with precision. The platform provides configurable, high-quality data, enabling teams to identify targets, optimise campaigns, and drive revenue efficiently across human-led and programmatic channels. It turns data into actionable insights for smarter, AI-enhanced GTM execution.