Gladys Secures £1.5M To Transform The UK Home Care Sector With AI

Georgina Robinson, CEO and co-founder, explains, “We all know that Britain’s care system is broken. Re-arranging deck-chairs on a sinking ship will not cut it. People are dying unnecessarily, and brilliant carers are undervalued and underpaid. Gladys is using this investment to supercharge its technology and deliver the service that we would want for our loved ones.”

Gladys is an AI-powered home care platform that connects families with local caregivers, enabling direct matching, scheduling, and communication without intermediaries.

Co-founded by former barrister George Robinson and health-tech entrepreneur Alex Sorisi, the company aims to simplify access to care, improve service quality, and streamline logistics at scale, reducing costs for clients while increasing carers’ earnings.

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The platform matches clients with trusted carers across the UK, offering fair prices, career development, and up to 65% higher pay than traditional agencies. Leveraging conversational AI and smart agents, Gladys automates scheduling, route planning, compliance and payments, delivering tens of thousands of hours of independent living support across a 20,000 km service area.

By combining technology, local networks, and career support, Gladys provides scalable, high-quality home care, standing out in the UK market against competitors like Cera, Elder, and SuperCarers.

Founded in 2023, Gladys is an AI-powered home care platform connecting families with local caregivers across the UK. By automating scheduling, payments, and logistics, it ensures high-quality, affordable care while boosting carers’ earnings and supporting scalable, tech-enabled, compassionate home care solutions.