Fluid Focus Raises £640K to Scale Screen-Time Productivity App Globally

The funding will be used to scale the team, improve its core app, and enter new markets—starting with the U.S.

Fluid Focus offers an app that encourages healthier screen use and productivity. Users earn ‘Fluid Coins’ by avoiding distractions and staying focused which can be redeemed for rewards such as giveaways and charitable donations.

In collaboration with Dr. Paul Redmond from the University of Liverpool, the company conducted a study involving 2,800+ students across 18 institutions, examining Gen Z’s tech habits. It found students average 5.5 hours/day on their phones—equivalent to 25 years of screen time over a lifetime if habits persist.

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Connor Mason, Co-Founder of Fluid Focus, shared: The reality is the big tech companies have monetised our time and attention. Every second spent on their platforms translates to revenue. The incentivisation model is all wrong, which is why we as a society are realising a broad range of negative outcomes, from diminishing attention spans to rising anxiety and body image issues. Our mission is to restore individual agency, empowering people to lead healthy, intentional and fulfilling lives.

The round drew a diverse mix of prominent local and international investors, led by strong backing from Co-Fund III, managed by Clarendon Fund Managers. Angel investors include serial entrepreneurs, tech-savvy CEOs and senior professionals from Apple, Airbnb, leading global banks, and top law firms.

Jill Wilson, Investment Associate at Clarendon Fund Managers, said: Fluid Focus has tapped into the public’s desire for a healthy relationship with technology with a research-led approach and has great potential for growth, particularly in the Gen Z market. We’re excited to see how the company develops and grows with this investment.

Fluid Focus now aims to grow its team and establish a U.S. presence, focusing on partnerships with academic institutions and businesses to offer its platform to students and employees—promoting productivity, wellbeing and healthier digital habits.

Glenn Stephenson, Co-Founder of Fluid Focus, said: As a Belfast-born company with global ambitions this investment marks a major milestone and sets us up to expand into the US market. The challenge we’re tackling is universal: people are overwhelmed by tech that’s designed to keep them hooked. Fluid Focus is proud to be at the front of a growing movement to flip that model - rebalancing how people interact with their devices and giving individuals and institutions the tools to take back their time, focus, and wellbeing.

About Fluid Focus

Founded in 2023, Fluid Focus helps people use tech more mindfully. Its mission is to change how we interact with screens—making technology work for us, not control us—so focused time leads to real-life rewards.