Flip Funding News- German Startup Flip Raises €25M To Expand New AI-Powered Capabilities For Deskless Workers

The funding round was led by existing investors, including LEA Partners, HV Capital, Notion Capital, and Roland Berger.

“The trust shown by our existing investors is a strong signal of confidence. It demonstrates their belief in our mission and their commitment to supporting us on this journey,” said Benedikt Brand, Founder and CEO of Flip. “With this momentum, we’re ready to shape the next era of AI-driven work.”

Flip builds tools specifically for companies with lots of deskless workers—who make up about 80% of the global workforce. The platform helps connect these employees with their companies by digitising all communication and daily processes.

It’s used by HR, Communications, and Operations teams to help staff work more efficiently, save time, and focus on important tasks.

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So far, Flip has raised over €52 million and is used by more than 500 companies, including McDonald’s, Rossmann, Bosch, and Porsche.

In 2024, Flip acquired UK-based The Bot Platform, a former Meta partner with clients like Coca-Cola and GSK. This move added AI and low-code tools to Flip’s platform, helping teams automate onboarding, training, engagement, and employee recognition.

Brand added: “There’s still huge untapped potential in digitalisation – especially for deskless teams, where AI can significantly boost efficiency and improve both management and worker retention.

“We chose to extend our Series A funding because the opportunities ahead are too good to ignore. From unlocking powerful product enhancements to delivering even greater value for our customers, we’re all in. Most importantly, we’re doubling down on our promise: exceptional service that drives real, measurable efficiency.”

At its recent Flip Forward event in Berlin, Flip announced a €25 million Series A extension to develop Flip Intelligence, an AI-powered solution designed to automate tasks like shift planning, knowledge management, feedback collection, and onboarding.

By integrating AI-driven automation, Flip aims to enhance productivity, reduce process risks, and improve employee engagement—all within its platform, eliminating the need for third-party tools.

Nils Seele, Partner at LEA Partners, commented on the investment: “In the age of AI, the way we access and interact with business processes is fundamentally changing. Long gone are the days of fragmented tools , it’s now time to focus on intelligent bundling in a central platform. The Flip team is working on this vision with impressive energy and expertise. That’s why we’re doubling down on our commitment. We want to enable every employee to work in a radically better way.”

Flip, a Stuttgart-based startup specialising in internal communication solutions for deskless workers, is expanding its global presence.

The company now serves international clients such as Sixt Norway, Ben & Jerry’s Australia, the Australian Football League (AFL), and the School of Rock.

To support this growth, Flip has appointed Simon Eck as Senior Vice President of Global Sales. Eck brings extensive experience in international B2B SaaS sales, having previously led sales for the EMEA region at Staffbase.

His expertise will be instrumental in driving Flip's expansion into new markets and enhancing its global sales strategy.

​“Through integrations and the use of AI, Flip is becoming the intelligence layer between an organisation and its people – automating workflows and generally enabling much more efficient and engaged work. We are very excited to be doubling down and making a further investment in the business,” explains Jos White of Notion Capital.

About Flip

Flip is a Stuttgart-based software company founded in 2018 by Benedikt Brand while he was a trainee at Porsche. The idea came from the gap he saw between head office and factory floor workers. Flip offers a mobile app designed to enhance communication among employees who do not work at desks, such as those in retail, manufacturing, and healthcare sectors.