Fit Collective Raises £3M To Tackle Fashion’s $230B Sizing Problem

The round saw participation from AlbionVC, SuperSeed, True Global, and January Ventures, along with an Innovate UK Smart Grant.

Fit Collective leverages AI to solve inconsistent sizing at the production stage a problem costing the fashion industry an estimated $230 billion annually in returns and lost sales. Acting as a co-pilot for brands, the platform analyses returns, fabric behaviour, and sales data to optimise garment fit before production.

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With nearly 50% of womenswear purchases returned and just one in three items kept, Fit Collective provides a scalable AI solution that helps brands design smarter, cut waste and improve fit. Already used by Rixo, Ro & Zo, and Boden, the platform aims to reduce returns and boost customer loyalty and profits.

Fit is one of the fashion industry’s biggest blind spots, and returns are now a board-level issue costing the industry billions. We’re backing Fit Collective because they’re tackling this challenge at its roots. The team is building the kind of intelligence layer we believe will power the next wave of operational transformation in retail, said Valerie Aelbrecht, Investment Manager at AlbionVC.

The new funding will help Fit Collective grow its team, enhance product capabilities, and deepen integrations with global fashion brands focused on improving profitability and sustainability.

About AlbionVC

AlbionVC is a leading UK venture capital firm that partners with visionary founders building in software, healthcare, and deeptech. Founded in 1996, it manages around $1 billion across venture funds and supports over 50 early-stage companies with long-term capital, growth expertise, and a commitment to sustainable innovation.