Finland Wolt And Bought Launch Instant Resale Delivery Across Finland

Now, users can order secondhand items from people nearby and get them delivered to their doorstep via Wolt in as little as an hour — a world first.

Launched in spring 2025, Bought uses automation and AI to help users easily sell their clothes and other items.

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With its new door-to-door delivery feature, the app meets the growing demand for services that combine sustainability, convenience, and speed.

According to Bought’s CEO, Erik Kymäläinen, this delivery model allows secondhand shopping to meet a broader range of consumer needs that it couldn’t satisfy before.

"We’ve all had those moments when we need an item or piece of clothing immediately. Imagine there's a party starting in an hour, and you spilled coffee on your shirt. Or you're missing a gift. Or your suitcase zipper breaks the night before a trip.

Until now, secondhand hasn’t been an option for situations like these — but now it is. Together with Wolt, we can deliver other people's items to your door in under an hour. This is yet another step toward the secondhand revolution."

The Bought app includes a special section that shows items being sold by people within a 7.5 km radius.

Peer-to-peer delivery works when the buyer and seller agree on a suitable pickup and delivery time.

After a buyer makes an offer, the seller has one hour to choose a time slot when they’ll be home. A courier then picks up the item from the seller and delivers it straight to the buyer.

Anna Klaile, Wolt’s Country Manager for Finland, shared: "We’re thrilled to bring Wolt-level convenience to second-hand shopping. Our partnership with Bought is a great example of how we can use our logistics to support more sustainable choices — by making circular shopping effortless and appealing to a wider audience."

The Bought app is now available in Finland, with plans to expand to other European countries in the next year.

That same month, the company raised €1.4 million in a pre-seed round led by Lifeline Ventures, with support from well-known consumer business angels.

The Bought app officially launched in March 2025. In spring 2025, the company also acquired Finnish secondhand platform Zadaa.

About Bought

Bought was founded in October 2024 by three young entrepreneurs from Helsinki: Erik Kymäläinen, Anna Müller, and Olli Warro.