European fashion startups are innovative, emerging companies in the fashion industry that focus on creating unique and trend-forward clothing, accessories and fashion technologies.
These startups often emphasize sustainability, using eco-friendly materials and ethical production methods to cater to a growing demand for conscious consumerism.
Many European fashion startups leverage digital platforms for e-commerce offering personalized shopping experiences or adopting fashion tech like virtual fitting rooms and AI-driven styling. By disrupting traditional fashion models they aim to reach a global audience while fostering creativity and promoting sustainability in the fashion ecosystem.
Let's Explore the List of European Fashion Startups
Vinted
Vinted is an online platform where people can buy, sell, and swap secondhand clothes, shoes, accessories, and more. It's an app that makes it easy to buy and sell used clothing.
Vestiaire Collective
Vestiaire Collective is a global platform where people can buy and sell pre-owned luxury and designer fashion. Based in Ile-de-France, the company specializes in second-hand fashion items. Customers can explore a variety of products, including clothing, shoes, bags, accessories, and vintage pieces from top brands.
Nivoda
Nivoda is a B2B marketplace for diamonds and gemstones that connects jewelers with suppliers worldwide. Based in England, the company specializes in the trade of diamonds and gemstones in global commercial markets.
Ankorstore
Ankorstore is an online wholesale marketplace that connects independent brands with retailers across Europe. The platform helps shop owners discover and purchase a variety of products from different brands in various categories.
Farfetch
Farfetch is an online marketplace that offers luxury clothing and beauty products from hundreds of brands, boutiques, and department stores worldwide. It connects customers in over 190 countries with items from more than 50 countries, featuring over 1,400 top brands and stores.
Depop
Depop is a social platform and marketplace where users can buy, sell, and discover secondhand and vintage clothing, accessories, and more. It allows users to follow friends and influencers to see their buying and selling activities.
Wethenew
Wethenew is an online marketplace where users can buy and sell limited-edition sneakers and streetwear apparel. The platform offers a safe and easy way to purchase these exclusive items with just a few clicks.
Le Petit Lunetier
Le Petit Lunetier is a Paris-based eyewear brand known for its fashionable, high-quality designs. This up-and-coming brand offers stylish and iconic eyewear through both online and offline channels.
With Nothing Underneath
With Nothing Underneath (WNU) is a London-based brand that creates women's shirts designed to be worn without anything underneath. The brand focuses on owning fewer, high-quality, sustainably made items that are built to last. WNU shirts are inspired by men's tailoring and British heritage, offering a timeless, elegant, and effortless style.
Arda Biomaterials
Arda Biomaterials is a London-based startup that creates sustainable biomaterials from waste and co-products, free from animals and plastic. The company turns waste materials into innovative, circular biomaterials used in fashion, home goods, automotive, and other industries.
Secret Sales
Secret Sales is an online marketplace that offers a wide range of products at discounted prices through exclusive, limited-time sales events. Secret sales are exclusive events where discounts are offered on products not available to the public. Typically invitation-only, these sales require shoppers to be part of a specific group or organization to gain access.
Otrium
Otrium is a global online fashion platform that offers discounted designer clothing for both men and women. With a focus on sustainability, Otrium aims to reduce clothing waste while providing trendy, high-quality fashion.
Fresha
Fresha is a digital marketplace that connects customers with beauty and wellness businesses for booking appointments. It also provides business management software for companies to handle their operations. Through Fresha, consumers can discover, book, and pay for beauty and wellness appointments with local businesses.
BYBORRE
BYBORRE is a textile innovation company focused on developing, designing, and producing fabrics. Committed to transforming the textile industry, BYBORRE emphasizes responsible design and production. Their platform for custom textiles connects the physical and digital worlds, making sustainable fabric creation accessible globally.
Taylor & Hurt
Taylor & Hart is a digital-first jewelry company specializing in custom-designed engagement and wedding rings. They offer bespoke wedding bands designed to perfectly complement engagement rings and symbolize a couple's commitment.
ABH Optics
ABH Optics is a Danish company that creates ultra-thin, lightweight, and eco-friendly eyeglass lenses. Their product line focuses on reducing plastic usage while offering sustainable, high-quality lenses.