[Funding alert] UK-based Enable Raises $120M in Series D Round Funding

This funding round underscores how important rebate management is to companies throughout the supply chain—and how good rebate management has been overlooked for so long.

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At Enable, they don’t believe rebates should be overlooked. They believe rebates are powerful incentives that motivate trading partners to drive desired behaviors for mutual success.

And they believe that rebates can be strategically deployed to restore the health of the supply chain through partner collaboration, where each partner serves as an extension of the other.

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For a long time, businesses have called rebates by many different names. Annual rebate programs, ship and debit, market development funds, promotions, spiffs, special pricing agreements.

And as it turns out, others are starting to champion rebate management, too. In their recent Market Guide, Gartner came out with a strong position: businesses should use rebates instead of discounts. According to Gartner, rebates simplify negotiation, improve margins and incentivize additional purchases more effectively than discounts.

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They would not be the company they are today without their customers. And they would not have so many customers if they weren’t creating a lot of value for them.

When they started this journey, many software companies and investors told us that there was no market for rebate software, but the more they dug into the challenges faced by businesses throughout the supply chain, the more they realized nothing could be further from the truth.

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Their findings only intensified the desire to help their customers and businesses throughout the supply chain establish trusted trading relationships that allow them to function as seamless extensions of each other.

About Enable

Manufacturers, distributors, and retailers can take control of their rebate programmes and use them as a growth engine with the assistance of Enable. Enable offers precise forecasting, enhanced cross-functional alignment, automatic real-time data and insights, and help in managing rebate complexity, starting with finance and commercial teams.

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