Electronics Brands Including Apple And PlayStation Turn To Subscriptions As Raylo Secures €34.5 Million

The round combines €11.5M (£10M) equity led by Citibank and €23M (£20M) debt from existing investor NatWest supporting continued UK growth and a planned US launch in H2 2026.

The partnership allows UK customers to access LG TVs and audio products via subscription with lower monthly costs and the ability to upgrade as new technology arrives.

“Electronics brands are increasingly moving beyond one-time sales and toward subscription-first models,” says Karl Gilbert, CEO and co-founder of Raylo. “Our partnership with LG marks a key step in that transition, delivering clear value for both electronics brands and customers whilst expanding our category offering with a true global leader. It’s been great working with the LG team to bring this to market, and we’re excited about scaling the partnership together.”

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Raylo, founded in 2019, is a subscription infrastructure for leading electronics brands, enabling a circular economy by making devices more accessible, affordable and flexible for consumers and businesses.

The platform allows brands to transition from single-use sales to circular, profitable, customer-centric models, offering end-to-end subscription capabilities including credit and fraud risk management, lifecycle orchestration and a robust financing engine.

Raylo has raised significant capital to scale its subscription model, including €7.5M in 2022 and a €124M debt facility in 2023, bringing total funding to over €207M (£180M). Investors include Macquarie, Channel 4 Ventures, Citi and NatWest, with brand partners such as Apple, PlayStation, Dyson, and LG.

“We know people want greater choice in how they enjoy the latest technology. By partnering with Raylo, we’re able to offer a subscription experience that meets the expectations of today’s customers. We’re excited to bring LG Flex to market, offering more flexible and affordable access to LG’s latest tech,” says Christina Sangmi Lee, Head of LG.com.

About Raylo

Raylo is a subscription platform for leading electronics brands, accelerating the circular economy by making devices more accessible, affordable and flexible. The platform empowers consumers and businesses to adopt sustainable, subscription-based access to technology while supporting brands in building circular, customer-focused business models.